Agile methodologies, Confluence, Data Analytics, Data science techniques, Effective communication skills, JIRA, Leadership Skill, Microsoft-Excel, Powerpoint, Teamwork
The McDonald’s US digital business has grown rapidly in the past 2 years, and we have bold plans to accelerate this growth and deliver on our customer’s expectations for years to come. Key to this acceleration plan is customer data and our biggest unlock to that data is our Loyalty program, MyMcDonald’s Rewards, which launched nationally in 2021. With every additional customer who joins MyMcDonald’s Rewards comes a wealth of data points that help us triangulate who our customers are and how we can better serve them across our customer touchpoints. Formulating a strategy on how to collect, connect and integrate this data for future activation will be critical in helping us achieve our goal of becoming modern marketers where the customer is at the center of all our activities. With an informed approach, we can better deliver on the convenience and value that our customers expect from us throughout their journey.
Customer Data Enablement (CDE) is a division within the US Strategic Insights & Prioritization organization-a support function. We are specifically focused on maximizing the value of our first party data in owned and paid marketing. We own the development of the analytics, technology, testing and measurement solutions that fuel our Customer Engagement strategies.
This role supports the Customer Data Strategy & Analytics sub-team and is primarily responsible for orchestrating the analytics project work of our internal and external partners across channels-inclusive of controlled tests, in-market activation tests, reporting and one-time analyses. Our team’s north star is to enable a personalized, omnichannel (paid, owned, retail, etc.) experience with our customers, regardless of where they choose to interact with us, so having someone with a pulse on what, where and when the work is happening and how it’s all connected is paramount. The final candidate hired for this role will partner closely with the Senior Manager of Customer Data Strategy, our Data Science team and lead agency contacts to turn this vision into reality.
Primary Responsibilities
We are looking for a highly motivated individual who is able to:
Qualifications:
Additional Information:
McDonald’s is committed to providing qualified individuals with disabilities reasonable accommodations to perform the essential functions of their jobs. Additionally, if you (or another applicant of whom you are aware) require assistance accessing or reading this job posting or otherwise seek assistance in the application process, please contact recruiting.supportteam@us.mcd.com
McDonald's Corporation is an American-based multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States.
Chicago, IL, USA
8-10 year