Manager, Customer Data Science

McDonald's Corporation
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Job Description

We are looking for a Manager, Customer Data Science to join in our growing US Customer Data Enablement team under Strategic Insights and Prioritization. This role will be critical in helping the US business maximize the value of our customer data in decision-making and optimize our digital experiences for our customers.

This individual will be responsible for overseeing basic and advanced analytics, measurement frameworks, and testing; and will be a primary consulting partner to our digital customer experience team as they continuously evolve our digital products to meet our customer’s expectations now and into the future. This role will work closely with internal teams (e.g., Global Technology, Marketing, Digital Customer Engagement, Finance and others) as well as external stakeholders (e.g., Agency partners, data providers, etc.) to operationalize our approach to customer data and analytics use-cases to enable seamless digital experiences at McDonald’s.

This position is focused on our McDonald’s US brand and the digital experiences and products we are building to support our customers, our largest market globally. Our digital capabilities and business have grown rapidly in the past few years, and we have aggressive plans to accelerate this growth to deliver on our customer’s expectations for years to come. With the exciting launch of our Loyalty program two years ago, and the heightened focus the business has given to our digital channels like the McDonald’s mobile app, McDonalds.com, indoor/outdoor menu boards, Kiosk ordering channels, and others; this Manager will work closely with our internal marketing teams to help drive our product and experience decisions and corresponding business results.

We are looking for a specialist that is Digital at their core and has experience working with and understanding engagement and customer performance data to help our marketing teams and agencies understand what metrics really matter for our business and our owner operator’s success. They will help lead activities that determine what levers we can/should be pulling in our owned channels to drive our success.

Primary Responsibilities:

  • Contribute to the development of a long-term digital experience vision as their primary data science partner from an analytics, measurement and insight perspective.
  • Drive program measurement and analytics frameworks for the US, in collaboration with the rest of the Strategic Insights COE and cross-functional leadership.

From drive thru updates to delivery to mobile order and pay, we are innovating quickly and growing. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone. We are interested in people who enhance our company culture: Does this role interest you? We encourage you to apply even if you don’t meet every single requirement!

Company Info.

McDonald's Corporation

McDonald's Corporation is an American-based multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States.

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