Marketing Insights Manager - North America Nike Direct Digital Commerce (Multiple Openings)

Key Skills

Apache Hadoop, C Programming, C++, Data science techniques, Java Programming, Machine learning techniques, MapReduce, Python Programming, PyTorch, R Programming, Scala Programming, SQL, TensorFlow

Job Description

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

WHO ARE WE LOOKING FOR?

The NDDC Marketing Insights Manager drives analytic insights around the three growth principles at Nike; Data driven decisions, Consumer Direct Offense, and lead with North America. The main focus will be Marketing Science with a focus on content and communications. The ideal candidate is passionate about consumer insights and the science of marketing analytics. They are adept at turning large volumes of data into simple insights and recommended actions. They thrive working with multiple marketing stakeholders and prioritizing multiple projects simultaneously. Experience in analytics and modern digital marketing tools along with superb teamwork and good communication skills are essential to this role.

WHAT WILL YOU WORK ON?

Your day-to-day work will involve being a “data detective” and consumer advocate for our Digital Business. You’ll work with key marketing partners to deeply understand their business strategies and priorities, actively finding opportunities where research, analytics and personalization can most powerfully impact consumer experiences and drive internal decision-making. Typical tasks include:

• Analyzing and using data to optimize content for our consumers incorporating a wide variety of signals, data types, and sources
• Creating learning agendas focusing on applying advanced analytics and experimental design (A/B and multivariate testing) to answer strategic questions about consumer behavior and engagement across Nike digital experiences and communication channels
• Driving data-driven audience selection, targeting and segmentation strategies in partnership with key partners

You'll deliver solutions and education to empower self-service analytics; driving scalable and sustainable impact from the organizations analytical capabilities.

WHO WILL YOU WORK WITH?

You will sit within the centralized Analytics & Insights function and serve as the North America Nike Marketing Science expert, reporting to the Senior Director of NA Marketing Science. You’ll partner with Nike Marketing leaders, to help them build, deliver, & optimize a world class personalized marketing contact for the North America Nike consumer. You’ll also partner closely with multi-functional analytics team to create and implement scalable insights to drive consumer engagement and growth in North America.

WHAT YOU WILL BRING?

• BA/BS degree required; a focus in marketing, statistics, computer science, econometrics, applied math, or a quantitative behavioral sciences field preferred
• 3-5 years’ experience doing quantitative analysis on digital experiences and communication channels
• Will accept suitable combination of education and experience
• Fluency in SQL (Hive) or similar experience in analyzing large structured and unstructured datasets
• An understanding of advanced analytics techniques; competency with statistical packages such as R, MATLAB, SPSS, SAS, Stata etc.
• Knowledge of standard methodologies & current trends in digital marketing communication and CRM strategy for retail, digital commerce, or mobile apps preferred
• Ability to use analytics to understand digital consumer behaviors and find opportunities to accelerate growth
• Adept at creative storytelling using data driven insights, and ability to bring sophisticated consumer data to life for marketing and business partners
• Experience building positive working relationships and working successfully in multi-functional teams with varied levels of understanding of analytics

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.