Senior Business Data Science Manager, YouTube Marketing

Key Skills

Data science techniques, Pandas, Python Programming, R Programming, SQL, TensorFlow, XGBoost

Job Description

Minimum qualifications:

• Master's degree in a quantitative discipline such as Statistics, Engineering, Computer Sciences or equivalent practical experience.
• 9 years of experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases or performing statistical analysis.
• 5 years of experience as a people manager within a technical leadership role.
• Experience in causal inference, A/B testing, statistical modeling, or machine learning.
• Experience in SQL and Python programming, leveraging ML or statistical libraries (e.g., TensorFlow, Scikit-learn, XGBoost, Keras, Pandas).

Preferred qualifications:

• Experience using Causal Inference or Bayesian Statistics.

About the job

YouTube Marketing Data Science, Infra and Analytics (DSIA) is an analyst team that influences and informs YouTube’s marketing and products teams. We work on projects that are at the heart of Go-To-Market and brand strategy for YouTube using data to ensure our marketing efforts are efficiently and effectively deployed. This role will lead to a team that drives full stack measurement and insights for YouTube Shopping and Creator marketing.

In this role you will work closely with YouTube’s marketing and product to grow our creator community with life-cycle communications that drive valuable creator actions (e.g., joining our shopping business generation programs, enabling channel memberships, adopting new features etc). You will be tasked with developing an understanding of creator propensity and uplift from marketing such that interventions achieve outsized ROI and are driving meaningful creator interactions .

You will also shape our initial viewer marketing to drive YouTube shopping, working closely with marketing, product and engineering to ensure an experimentation plan and signal mapping such that we can grow awareness and adoption of YouTube shopping from our viewers.

The US base salary range for this full-time position is $248,000-$349,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Lead a team of Business Data Scientists and Analysts in delivering project work including implementing data science solutions, improving data pipelines, developing evaluation metrics, or building statistical models that provide insights to the business.
• Embed with marketing leadership on YouTube shopping and YouTube creators to understand their high level goals and translate those into data science and investigative priorities.
• Design experiments and use causal inference to measure effectiveness of models, tools, and programs.
• Drive internal visibility and opportunities for the team, define team strategy in partnership with leadership and stakeholders, and remove technical and organizational blockers.
• Build a team with a collaborative and growing growth culture. Develop your team to reach their career goals through coaching and development opportunities.