Regional Market Development Manager, EMEA, Biotech and Pharma

Key Skills

Data science techniques, Digital Marketing, Marketing Strategy

Job Description

Market Development

• Develop strategic, multi-channel coordinated market development plans for Biotech and Pharma customers, crafting or applying competitor analysis, business trends, market opportunities, and staging and pacing of tactical programs to drive revenue growth.

• Develop sales enablement tools and customer facing materials in collaboration with global marketing, marketing operations and commercial teams.

• Closely collaborate with EMEA Regional Market Development (RMD) managers to help drive portfolio strategy within the Biotech and Pharma segments.

• Partner with our BID Biotech and Pharma commercial team to build tactical plans that enable the team to deliver on the pre-defined strategy and growth commitments.

• Be the BID EMEA driver in boarder regional and global marketing teams to influence the activities and optimally deploy in BID EMEA.

• Drive messaging and tools that communicate the value proposition directly to Biotech and Pharma customers through marketing campaigns, distributors, and events.

• Define Biotech and Pharma contact engagement strategy to increase impact of marketing campaigns including but not limited to 3rd party networks, Linked In, Research Gate etc.

• Work closely with the OEM commercial leader to develop the OEM value proposition and provide marketing support to drive awareness of our capabilities.

• Review targets and dashboards to measure efficiencies of your marketing activities; report on these metrics regularly and adjust tactics to improve performance.

• Propose and complete customer and market research programs to provide key market insights and actionable business outcomes.

• Provide relevant training and communicate market trends direct to sales teams on a regular basis.

• Deliver digital marketing campaigns that support commercial revenue goals.

• Ensure the return on investment of marketing activities is in line with EMEA targets.

• Support additional projects and activities as deemed necessary to support the life sciences business.

Collaboration:

Work closely with the following key collaborators:

• Regional and global market development teams and digital teams to optimise the digital media plan
• Cross-divisional Life Sciences marketing teams and the broad Thermo Fisher network to ensure customer focused approach to maximise customer experience
• Corporate brands to align on value propositions
• Data science groups to improve the use of predicted analytics and data science in marketing plays
• CRM teams for segmentation

Education, Experience & Skills:

Bachelor’s degree in Marketing or Biology, Biochemistry or related subject area.

Experience in a marketing role, responsible for product or portfolio marketing, go-to market strategy & execution.

Experience in biotech or pharma industry preferred.

Experience with and/or knowledge of the following proficiencies: 4Ps and marketing mix, media outreach, content strategy/marketing, VOC/VOS, segmentation, multi-channel lead generation, value proposition, demand/lead generation strategies and marketing program development and execution.

Ability to prioritise.

Ability to influence without authority and work in a large organization within a highly matrixed environment and to build cross divisional and cross group networks.

Collaborative approach to developing and sharing strategy, tactics, and analytics. A strong record of building alignment in cross-functional teams.

Demonstrates creativity and problem-solving ability, strong analytical and execution skills.

Plan, monitor and manage budgets, schedules and performance requirements for the assigned business unit(s) and project(s).

Travel is required (~25% travel), including international.

Demonstrates the 4I’s: Innovation, Integrity, Intensity, and Involvement.

This role is being offered as Onsite (4 days office and 1 day at home) based at our offices in any of the following locations: Inchinnan, Scotland; Milan, Italy; Madrid, Spain; Paris, France or Darmstadt, Germany. Some international travel may be required, up to a max of 25% per annum, including some overnight stays.