Content Channel Manager

Key Skills

Content Management System, Data science techniques, Effective communication skills, Employee life cycle, Leadership Skill, US Healthcare Recruitment

Job Description

The Channel Content Manager leads the development of content across Omni-channels to drive revenue generation for Fisher Healthcare. This role is responsible for leading customer segmentation and customer purchasing journey development by using market research to determine brand perception and customer needs. To be successful in this role, you will need to collaborate with Data Science, Channel Enablement and Portfolio Marketing to identify customer challenges, gaps in our value offer and opportunities for improvement in Fisher Healthcare’s solutions. You will be accountable for the development of messaging to support solution selling by using commercial feedback, market trends and voice of customer insights to address critical needs.

The Channel Content Manager will be responsible for the development of new marketing programs, content, and tactics to ensure that all channels are maximizing opportunities to generate leads, drive revenue and achieve business objectives. This role works hand in hand with Channel Enablement to drive the execution of Omni-channel tactics aligned with supplier and Fisher Healthcare financial objectives.

To be effective you will need to demonstrate a customer-centric approach, strong market research skills and a proven track record to develop value messaging and customer programs. A strong candidate will need a positive demeanor, an ability to work independently and exceptional leadership skills to get results.

Responsibilities:

• Builds and leads content strategy across the funnel and customer purchasing lifecycle, from conceptualisation to publication to distribution to evaluation.
• Develops and implements supplier, partner and Fisher Healthcare content required across Omni-channels
• Lead and collaborate with functional partners across the company and externally to create needs-based value propositions, messaging, targeted personas and content generation
• Drives customer segmentation and defines customer purchasing journeys
• Identifies, develops and conducts market research to determine brand perception and customer needs.
• Develops services and solutions to improve customer satisfaction, and loyalty
• Drives the development of economic models to support lab automation and lab collaboration with Fisher Healthcare
• Identifies pain points, gaps, and opportunities for improvements in the customer journey, aligning these with overarching business strategies and developing content and messaging to support solution selling.
• Leads the development of reporting frameworks that offer profound insights into customer behavior, preferences, and needs.
• Applies data-driven insights, partnering with Data Science to improve targeting, messaging, and product recommendations
• Collaborates with the Channel Enablement leads to implement Omni-channel tactics
• Maintains regular communication across the organization and keeps abreast of marketing trends and customer needs to evaluate messaging effectiveness.
• Gathers competitive information and drives a Fisher Healthcare response.
• Facilitates the day-to-day management of business initiatives across various channels.

Requirements:

• 7+ years of marketing, agency, market research or similar experience
• Bachelor's degree required. MBA or post graduate degree equivalent a plus.
• Strong strategic content development skills, customer centric approach, Marketing Research experience and a shown ability to develop customer programs

Benefits:

We offer competitive remuneration, annual incentive plan bonus scheme, healthcare, company pension, and a range of employee benefits! Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation.

Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one global team of 100,000 colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, tackle complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.

EEO/Reasonable Accommodation:

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status.

We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

At Thermo Fisher Scientific, each one of our 70,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner and safer.

Apply today! http://jobs.thermofisher.com

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.