Channel Enablement Specialist

Key Skills

Aartificial intelligence, Automation, B2B, Data science techniques, Generative AI, HTML, Leadership Skill, PowerBI, Salesforce, SQL

Job Description

The Channel Enablement Specialist will be responsible for partnering cross functionally to develop key business strategies and drive Omni-channel execution for revenue generating activities for the Fisher Healthcare business. In this role you will collaborate with the Data Science, Digital & Portfolio Marketing teams to identify attractive customer segments and build key strategies based on each customer’s purchasing journey.

You will be accountable for identifying, defining, and implementing all Omni-channel activities including email, digital, paid search, and social tactics, which will require a strong understanding of digital programs including but not limited to the suite of Adobe platforms, Eloqua, HTML, SQL, Sprinkler, Salesforce.com & other technologies. You will also own Omni-channel strategy optimization using commercial feedback, voice of customer insights, analytics and platforms such as Criteo to drive improvements across activities.

To be effective you will need to have excellent critical thinking skills, data driven decision making, and have a passion for improvement. The Channel Enablement Specialist also plays a key role in forecasting and maintaining marketing spend and driving performance reporting across channels. A strong candidate will also exhibit a positive demeanor and be able to work independently to get results.

Responsibilities:

• Partners with Data Science, Digital & Portfolio Marketing teams to build key strategies across customer groups. (Suppliers, GPOs, IDNs, etc.)
• Understands funnel generation activities and partners with cross-functional teams to develop strategic plans for revenue attainment.
• Identifies key Omni-channel activities based on the customer segmentation and implements tactics across the sales funnel.
• Ability to understand the downstream lead transfer process to ensure timely transfer of leads into Saleforce.com, ideally through an automated process.
• Leads and collaborates with functional partners across the company and externally to create needs-based value propositions, messaging, targeted personas and content generation
• Drives the development and use of data centric segmentation and targeting capabilities that drive improvements in channel effectiveness
• Leads audience activation for all Omni-channel tactics including but not limited to (tradeshows, paid search, on-site merchandising, email, webinars, social, etc.)
• Ability to develop and implement strategic plans across multiple channels, driving execution across channels such as tradeshows, customer presentations, paid search, website optimization, on-site merchandising, webinar and social media activities.
• Continuously assesses the performance of Omni-channel activities in order to find opportunities to improve process efficiency, quality, customer satisfaction, and/or capability advancement.
• Defines critical metrics and measures performance across channels to assess whether they are delivering on expectations and key performance indicators such as quality, cost, and speed of delivery.
• Leads Omni-channel strategy optimization using commercial feedback, voice of customer insights, analytics and platforms such as Criteo to drive improvements across activities.
• A track record of delivering sophisticated projects that have measurable results.
• Identifies innovation and drives next generation implementations across the Fisher Healthcare business, focusing on automation initiatives such as generative AI.
• Partners in the creation and coordination of new wire frame templates and creative elements for email and generative digital messaging tactics
• Plans, implements, and analyzes test campaigns.
• Leads financial/budget planning and forecasting and determines budget requirements drive enablement activities.
• Builds and optimizes regularly scheduled, ad hoc, and automated Email and Push campaigns.
• Uses data and customer analytics to constantly improve customer engagement across all Omni-channel activities using Data Science and retargeting applications

Requirements:

• 7+ years of marketing, agency or B2B/B2C marketing experience
• Bachelor's degree required. MBA or post graduate degree equivalent a plus.
• Strong understanding of digital programs including but not limited to the suite of Adobe platforms, Eloqua, Power BI, HTML, SQL, Sprinkler, Saleforce.com & other technologies.

Benefits:

We offer competitive remuneration, annual incentive plan bonus scheme, healthcare, company pension, and a range of employee benefits! Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation.

Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one global team of 100,000 colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, tackle complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.

EEO/Reasonable Accommodation:

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status.

We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

At Thermo Fisher Scientific, each one of our 70,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner and safer.

Apply today! http://jobs.thermofisher.com

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.