Director, Subscriptions Marketing Analytics

Key Skills

Adobe Analytics, Data science techniques, Google-Analytics, Marketing analytics, PowerBI, Python Programming, R Programming, SQL, Tableau

Job Description

About the Role:

Reporting to the Vice President of Marketing Analytics & Planning, this role will spearhead the development of marketing strategies for our consumer brands, including The Wall Street Journal, Barron's, and MarketWatch across diverse channels with a primary focus on product bundles. As a key driver of our growth initiatives, you will concentrate on maximizing acquisition opportunities, aligning organizational efforts to achieve goals such as enhancing high-quality organic traffic and driving digital subscription growth.

This seasoned data science professional will lead the development and implementation of data-driven marketing strategies, leveraging advanced analytics and insights. They will optimize performance through Dynamic Pricing, utilize digital analytics tools such as Adobe and GA4, employ media mix models to drive strategy ,allocate media budgets and enhance overall marketing effectiveness

Responsibilities:

• Data-driven Marketing Strategies: Utilize advanced analytics techniques to analyze large volumes of customer data, including demographic information, transactional data, online behavior, and social media data. Derive actionable insights to execute strategies that drive customer growth and revenue across channels

• Develop Test & Learn: Drive a culture of experimentation and data-driven decision-making, testing different approaches to acquisitions and engagement. Analyze campaign performance data and metrics to optimize strategies continuously.

• Forecasting and Budgeting : Collaborate closely with marketing and finance teams to monitor performance against budgets. Develop multiple sensitivity scenarios to aid senior leadership in strategic planning

• Acquisition Funnel Optimization: Analyze user journey and identify opportunities to optimize acquisition funnel, improving conversion rates and maximize engagement.

• Segmentation and Targeting: Develop segmentation strategies to categorize customers into groups that indicate a higher likelihood of interest in product bundles vs standalone and recommend actionable insights

• Data Infrastructure and Technology: Collaborate with data engineering teams to establish and maintain robust data infrastructure, ensuring data quality, accessibility, and security. Evaluate and implement appropriate data science tools, platforms, and technologies to streamline processes and enhance data-driven marketing and Automated Pricing capabilities.

• Stakeholder Collaboration: Work closely with cross-functional teams, including marketing, sales, product, and finance, to understand their business needs and translate them into data-driven solutions. Present insights and recommendations to senior executives and stakeholders in a clear and compelling manner.

You Have:

• 10+ years experience in marketing analytics, with a focus on subscription media

• Degree in a quantitative field such as Data Science, Statistics, Mathematics, or related disciplines.

• Strong proficiency in digital analytics tools such as Adobe Analytics, Google Analytics (GA4), experience using media mix models and data visualization tools like Tableau or Power BI.

• Expertise in data-driven decision-making, with hands-on experience in leveraging data to optimize campaign performance

• Strong expertise in advanced analytics, data mining, forecasting, and predictive analytics.

• Proficiency in programming languages such as Python, R, or SQL, along with experience in working with large-scale databases and data manipulation.

• Deep understanding of marketing principles, customer segmentation strategies, and digital marketing channels.

• Strong business acumen and the ability to effectively communicate complex concepts to non-technical stakeholders.

Our Benefits

• Comprehensive Healthcare Plans

• Paid Time Off

• Retirement Plans

• Comprehensive Insurance Plans

• Lifestyle programs & Wellness Resources

• Education Benefits

• Family Care Benefits & Caregiving Support

• Commuter Transit Program

• Subscription Discounts

• Employee Referral Program

Learn more about all our US benefits

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put Reasonable Accommodation in the subject line. This inbox will not be monitored for application status updates.

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.