Director, Marketing Data Science & Predictive Modeling

Key Skills

Automation, Data science techniques, Data Visualization, Forecasting, Machine learning techniques, Marketing analytics, PowerBI, Predictive analytics, Predictive Modeling, Tableau

Job Description

Reporting to the Vice President of Marketing Analytics & Modeling, this role will be responsible for executing on Dow Jones’ next-gen approach to marketing data science, predictive modeling and technology, in support of our direct to consumer propositions. This seasoned data science professional will be responsible for driving data driven strategies with a primary focus on utilizing data, predictive modeling and advanced analytics to optimize performance, improve customer segmentation and retention, and enhance overall marketing effectiveness.

You Will:

Predictive Modeling: Build predictive models to predict customer behavior, such as churn, lifetime value, price sensitivity, channel preference and purchase propensity within the subscriptions businesses. Develop predictive models for upsell/cross sell across the different product lines.

• Data Infrastructure and Technology: Collaborate with data engineering and ML Ops teams to establish and maintain robust data infrastructure, ensuring data quality, accessibility, and security. Establish model governance and implementation processes. Evaluate and implement appropriate data science tools, platforms, and technologies to streamline processes and enhance data-driven marketing capabilities.

• Data-driven Marketing Strategies: Utilize advanced analytics and predictive techniques to analyze large volumes of customer data, including demographic information, transactional data, online behavior, and social media data. Derive actionable insights to optimize marketing strategies, improve customer targeting, and personalize marketing campaigns.

• Customer Segmentation: Develop sophisticated customer segmentation models based on behavioral, attitudinal, and demographic variables. Collaborate with marketing teams to leverage these segments for personalized and Automated marketing campaigns, customer retention initiatives, and upsell/cross-sell opportunities.

• Stakeholder Collaboration: Work closely with cross-functional teams, including marketing, sales, product, and finance, to understand their business needs and translate them into data-driven solutions. Present insights and recommendations to senior executives and stakeholders in a clear and compelling manner.

You Have:

• 7+ years experience in Data Science, strategy, data, marketing, and/or general management preferred

• Degree in a quantitative field such as Data Science, Statistics, Mathematics, or related disciplines.

• Extensive experience in marketing analytics, data science, or a related field. Experience of overseeing Media pricing analytics strategy with a focus on subscriptions is a plus.

• Strong expertise in Predictive modeling, machine learning, data mining, forecasting, and predictive analytics.

• Proficiency in programming languages such as Python, R, or SQL, along with experience in working with large-scale databases and data manipulation.

• Deep understanding of marketing principles, customer segmentation strategies, and digital marketing channels.

• Strong business acumen and the ability to effectively communicate complex concepts to non-technical stakeholders.

• Experience with data visualization and reporting tools, such as Tableau or Power BI.

• Familiarity with marketing automation platforms, CRM systems, and digital analytics tools is a plus

Our Benefits

• Comprehensive Healthcare Plans

• Paid Time Off

• Retirement Plans

• Comprehensive Insurance Plans

• Lifestyle programs & Wellness Resources

• Education Benefits

• Family Care Benefits & Caregiving Support

• Commuter Transit Program

• Subscription Discounts

• Employee Referral Program

Learn more about all our US benefits

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put Reasonable Accommodation in the subject line. This inbox will not be monitored for application status updates.

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area: Dow Jones - CMO - Marketing

Job Category: Data Analytics/Warehousing & Business Intelligence

Union Status:

Non-Union role

Pay Range: $100,000 - $250,000

We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..