Sr. Vertical Marketing Manager - Cell and Gene Therapy

Key Skills

Data science techniques, Business Process Management (BPM), Product Management, Marketing Strategy, Leadership Skill, Effective communication skills

Job Description

We are seeking a highly skilled and experienced Senior Vertical Marketing Manager for our Cell and Gene Therapy (CGT) Business. This role requires an individual with the ability to analyze data and extract valuable insights, as well as develop effective marketing strategies and implement targeted campaigns.

The successful candidate will conduct market and competitor research to gain deep insights into the industry. With this knowledge, they will develop marketing strategies and implement campaigns to drive growth in cell and gene therapy modalities, customer segments, and geographies.

To excel in this role, the you have detailed knowledge of the cell therapy and gene therapy fields, demonstrate proactive leadership and management skills to actively engage and form partnerships with cross-divisional market insights, marketing, and commercial teams to gather valuable feedback on market trends and competitive dynamics, ensuring that our strategies remain aligned with the evolving landscape.

The successful candidate will dedicate 25% of their time to customer and competitor insights, which they will then communicate to the organization in a way that inspires internal change. The remaining 75% will be focused on generating targeted marketing strategies and campaigns to drive business growth.

Overall, we are looking for a driven and innovative Senior Vertical Marketing Manager who can apply their technical expertise and marketing knowlege to propel our Cell and Gene Therapy Business forward.

What will you do?

• Lead efforts to compile global and regional macroeconomic- and customer segment data as part of the strategic annual planning process.

• Perform deep dives into the cell and gene therapy market using secondary and primary research and customer interviews to provide the marketing and commercial vertical team with intelligence on customer needs, market trends, growth opportunities and threats.

• Track, analyze and report out on market dynamics including regulations, funding, investments, regional variances (including emerging markets), competitive landscape, emerging technologies and therapeutic modalities, etc. Collaborate with market intelligence teams to efficiently gather insights, prepare, and submit monthly /quarterly reports to management.

• Use CGT customer, market and competitor insights to formulate strategic marketing plans.

• Develop and implement tactical marketing plans including segment, workflow and competitive campaigns highlighting cross-divisional solutions to drive business growth.

• Ensure campaign metrics demonstrate program efficiency of marketing activities and drive the intended demand.

• Leverage customer pipeline data and purchasing information to find opportunities (in collaboration with Commercial and Data Science teams). Enable targeted marketing tactics, sales recommendations and monitor the impact.

• Leverage strategic priorities, new products and current portfolio strength to influence technical content themes.

• Partner with Product Management, Vertical Marketing, and Regional Marketing Managers to develop and deliver sales training and support materials.

• Engage varying levels of internal and external personnel including direct customer communication, KOL engagement and management.

• Effectively collaborate with cross-divisional marketing and application science teams to ensure key products are highlighted using the most current data and technical content.

Keys to Success

Education

• A bachelor's degree in biology, immunology, biochemistry, bio-medical engineering, or a related field.

• An advanced degree in business or science is preferred.

Experience

• 2+ years’ experience in the life science or bioprocess industry with a focus on cell therapy/gene therapy

• 5+ years of experience marketing, marketing strategy required. Product management, business development or management consulting experience

• Demonstrated experience CGT vertical strategy development

 Knowledge, Skills and Abilities:

• Market intelligence expertise: Able to analyze customer, market, and competitor data to extract valuable insights and recommend strategies to fuel growth.

• Strategic marketing and execution: Able to develop and execute multi-channel marketing strategies for a sustainable competitive advantage.

• Vertical marketing experience: Demonstrated success in vertical marketing. Ability to understand customer pain points and needs and frame product offerings into workflow solutions., preferably with an advanced degree and related cell and gene therapy experience.

• Knowledge of CGT technologies: Familiar with cell and gene therapy technologies, processes, competition/industry knowledge, and customer needs, behaviors, and difficulties.

• Strong project management skills: Proficient in managing projects, problem-solving, and prioritizing tasks in a fast-paced environment to improve productivity and efficiency.

• Financial acumen: Understands the financial impact and metrics of marketing to enhance marketing effectiveness over time.

• Analytical competence: Skilled in synthesizing data from various sources and communicating key insights effectively.

• Collaboration and matrix management: Able to work in a highly matrixed organization, collaborating with cross-functional teams and geographies.

• Influencing skills: Capable of influencing without direct authority.

• Global matrix environment experience: Proficient in working collaboratively with various levels of management in a global matrix environment.

• Ability to travel up to 10% of the time

Benefits

We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!

Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.

Apply today! http://jobs.thermofisher.com

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

Accessibility/Disability Access

Job Seekers with a Disability: Thermo Fisher Scientific offers accessibility service for job seekers requiring accommodations in the job application process. For example, this may include individuals requiring assistance because of hearing, vision, mobility, or cognitive impairments. If you are a job seeker with a disability, or assisting a person with a disability, and require accessibility assistance or an accommodation to apply for one of our jobs, please submit a request by telephone at 1-855-471-2255*. Please include your contact information and specific details about your required accommodation to support you during the job application process.

*This telephone line is reserved solely for job seekers with disabilities requiring accessibility assistance or an accommodation in the job application process. Messages left for other purposes, such as not being able to get into the career website, following up on an application, or other non-disability related technical issues will not receive a response.

Compensation and Benefits

The salary range estimated for this position based in California is $118,100.00–$160,000.00.

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs

• Employee assistance and family support programs, including commuter benefits and tuition reimbursement

• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

• Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards