Lead- Marketing Scientist - MMM

Key Skills

Business Analytics, Data science techniques, Leadership Skill, Marketing analytics, Microsoft-Excel, Pricing analytics, Python Programming, SQL

Job Description

KRA

• Become an expert in Kvantum marketing analytics platform to perform statistical analysis and modeling as well as engage with Kvantum data science, marketing science & product dev teams to deliver end to end MMM (“Marketing Mix Modeling”) engagements.
• Leverage understanding of statistical techniques and hypothesis development to design tests/ experiments, analyze data, draw conclusions with actionable recommendations to help Yum! it's Brands & Franchisees, and external Fortune 100 companies with data driven decision making.
• Understand the outcomes of complex MMM and attribution models (AI/machine learning) to support Yum! And external stakeholders along with their media agencies in building strategic media plans.
• Build powerful brand story using models with business & technology context, latest marketing activities in real-world.
• Generate predictive models and optimization scenarios to support budget planning.

Key Skills

• Master’s degree with 3+ years of experience in business analytics OR bachelor’s degree with 4.5+ years of management consulting experience with top tier companies.
• Good understanding of the statistical models & variables typically used in marketing, customer, category, and/or pricing analytics.
• Tell a data informed story leveraging MS Power point.
• Analyze data leveraging various tools - MS Excel, SQL, and/or Python
• Deliver recommendations to senior leadership.

Note: Apart from “must haves”, If you understand any of these (QSR, CPG, Retail, Aggregators) domains at deeper level and/or you have a knack to analyze any business leveraging data, it will set you apart.

ABOUT US

The Yum! Brands story is simple. We have the four distinctive, relevant and easy global brands – KFC, Pizza Hut, Taco Bell and The Habit Burger Grill -- born from the hopes and dreams, ambitions and grit of passionate entrepreneurs. And we want more of this to create our future!

As the world’s largest restaurant company we have a clear and compelling mission: to build the world’s most love, trusted and fastest-growing restaurant brands. The key and not-so-secret ingredient in our recipe for growth is our unrivaled talent and culture, which fuels our results.

We’re looking for talented, motivated, visionary and team-oriented leaders to join us as we elevate and personalize the customer experience across our 48,000 restaurants, operating in 145 countries and territories around the world!

We put pizza, chicken and tacos in the hands of customers through customized ordering, unique delivery approaches, app experiences, and click and collect services and consumer data analytics creating unique customer dining experiences – and we are only getting started.

Employees may work for a single brand and potentially grow to support all company-owned brands depending on their role. Regardless of where they work, as a company opening an average of 8 restaurants a day worldwide, the growth opportunities are endless. Taco Bell has been named of the 10 Most Innovative Companies in the World by Fast Company; Pizza Hut delivers more pizzas than any other pizza company in the world and KFC’s still use its 75-year-old finger lickin’ good recipe including secret herbs and spices to hand-bread its chicken every day.