Personalisation & Data Lead

Key Skills

Adobe Analytics, Digital Marketing, Leadership Skill, Operations, Personalization, Salesforce

Job Description

Be a part of the Publicis Groupe family one of the world’s most progressive and dynamic modern communications businesses enjoying all the perks that come with our network offering:

• Work in one of the AFR 2022 Best Places to Work in Australia
• Generous and visionary leave policies
• Work in one of the world’s most progressive and dynamic modern communications business’s
• Be part of a large national team
• Open environment, where your input and feedback is valued
• A committed Diversity and Inclusion and Belonging strategy driven through our Viva! Women, Égalité and First Peoples RAP (reconciliation action plan) programs
• Access to all employee benefits including, wellness programmes, social events & free breakfasts.
• Confidential 24-hour support via our employee assistance programme
• We’re based in Pyrmont, but we also love to work flexibly in a hybrid model.

At Razorfish we have a passion for creating intent-powered ideas. We’re a new breed of agency, capable of understanding consumer mindsets, developing creative platforms, and distributing through channel brilliance. Our values are at the heart of everything we do, and we’re pretty proud of them; We give a sh*t, we are allies, We are unconventional and We are human.

The Role

The main purpose of this role is to lead a CRM team working across our largest account to analyse and understand our client’s CRM audience lists and work with dedicated teams to design connected customer experiences across paid channels that extend into public .com and secure banking environments. This activity forms a part of broader responses to integrate our clients first party data into biddable media activity (not all of it) that works cohesively to achieve on business objectives as they relate to major product portfolios; mortgages, credit cards, business and wealth, everyday banking, and savings accounts to mention a few.

This role works to own the personalization layer and collaborates closely with the Head of Digital, Client Partner, Ad Tech Lead and Analytics Director to create a progressive strategic approach that connects 1pd to business outcomes through the team.

Responsibilities

• Working with dedicated internal digital team to identify 1pd led strategies as part of brief responses that work into and around advanced digital media and conversion rate optimisation strategies.
• Collaborating on plans with internal Advertising Technology and Analytics team to develop client capability across AdTech / Martech integration in conjunction with the roadmap agreed on with the client and their technology teams who we partner with closely.
• Leading the development of data strategies that ensure that our activation teams have what they need to deliver compelling customer experiences. This includes being a part of broader and specific plans for data collection – ie tag management.

Experience Requirements:

• Experience with Adobe, Google or Salesforce marketing / experience cloud platforms
• Experience and functional use case / operational experience working with DMP for either a specific or broad range of orchestration across digital media / marketing.
• Some experience working with teams across data layer management / understanding would be a bonus.
• Ability to craft and collaborate with stakeholders, including internal media and analytics practitioners and client led data and capability teams.
• Some comfort presenting to stakeholders with a focus on craft / campaign related input or output.
• Financial services experience is an advantage yet not essential.
• Experience leading a high performing team across advanced digital marketing or media output.