Senior Data Science and Analytics Analyst - Media Analytics

Key Skills

Data Analytics, Data science techniques, Data Visualization, Effective communication skills, Email-Marketing, KPI, Microsoft-Excel, Planning and organization, PowerBI, SQL, Tableau

Job Description

As a Senior Analyst you'll build the strategic and tactical foundation for data-driven marketing efforts. You'll work to achieve client goals through brand and acquisition campaigns, email offer optimization, and/or email testing strategy. Day-to-day, your role includes:

• Primarily working with media analytics 
• Working on reporting & analysis for e-mail and push notifications for mobile, devices
• Instituting frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting.
• Diving into large data sets, uncovering insights, and providing impactful recommendation for clients.
• Understanding and helping to implement existing data processes, standards, tools and templates.
• Delivering projects with high precision and within tight deadlines.
• Leveraging advanced analytic techniques to drive media performance, isolate key KPI trends, predict email audience behaviors, maximize sales conversion, drive optimizations (across media investment and mix, target audiences, and creative messages) and forecast critical business outcomes.
• Help develop and distribute reporting dashboards and pull ad hoc reports.
• Provide actionable insights and recommendations in collaboration with strategy and performance teams.

Qualifications

• •3+ years cumulative experience within Data, Analytics, and related fields
• Must have strong understanding of email marketing /planning
• Must have experience with search media, social media, programmatic media
• Preferred Bachelor's degree focusing in math or science
• Experience implementing reporting dashboards across global brands.
• Passion for email marketing and emerging trends in the electronics market
• Must have hands on experience of data visualization and BI tools such as, PowerBI and Tableau
• Must be a problem solver with a keen analytical mind.
• Excellent knowledge of Microsoft Excel - Macros, vLookup, pivot tables, etc.
• Experience working with international teams is a plus.
• Excellent organizational skills and attention to detail a must.
• Highly polished, accurate and on point - very detail oriented, autonomous, strong critical thinker
• It is critical to be a self-starter and to take the initiative
• An excellent communicator - able to write clearly and speak professionally.
• Experience in SQL and Tableau a plus

**MUST sit in Miami area**

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more • Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. All your information will be kept confidential according to EEO guidelines. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off