Product Marketing Manager - Retention

Key Skills

Aartificial intelligence, Effective communication skills, GTM, Leadership Skill, Machine learning techniques, Management, Operations, Planning and organization, SAS

Job Description

Did you know there is over $1 trillion of waste every year in healthcare? One of the biggest contributors to the staggering amount of waste is inefficient operations. If you’ve ever spent hours waiting in the ER; if a hospitalized family member experienced a delayed discharge; if you’ve had to schedule a surgical procedure far into the future due to lack of available Operating Room time — then you understand the kinds of problems we solve. 

Our mission is to simplify how healthcare operates. We partner with health systems to automate care operations — all of the operational activities involved in delivering care, from discharge planning, to OR access, to patient flow, and more. Our software combines AI, machine learning, and behavioral science to power best-practice solutions for settings across the hospital and system. Solving those problems not only benefits patients, but it also eases the burden on physicians and nurses, and drives significant economic value for hospitals as well. 

We work with leading health systems, academic medical centers, and community hospitals across the country. We’ve raised over $95M in funding from some of healthcare’s leading investors, including Thomas H. Lee Partners, Bessemer Venture Partners, Norwest Ventures Partners, Mayfield Fund, and more. We’ve also been recognized by Fast Company’s 2022 World Changing Ideas Awards, The Robert Wood Johnson Foundation, CB Insights, and more. 

Are you interested in simplifying how healthcare operates? Then join our amazing, mission-driven team and help health systems discover world-class operations that are essential to delivering world-class care.

We are seeking a talented product marketing manager to partner with our customer success and product teams to be a driving force to bring the product to market at scale across hospitals and health systems in the U.S. You will create marketing experiences that surprise and delight our customers, whether that’s through email campaigns, in-app messages, brochures, webinars, and other mediums. You will play a crucial role in working with the delivery teams to help ensure a seamless implementation process and work with the product and CS teams to launch new features and products to our existing customer base: surgeons, healthcare executives, and OR Leaders. You have a reputation for building rapport with customers and excel at communicating directly to them. You’re a highly creative and an excellent writer but can also build processes at scale, and rely on data to guide you. 

Core Responsibilities:

• Optimize and accelerate time to go-live:
• Work with CS implementation teams to create welcome emails, how-to-guides, handbooks, presentations, etc. to ensure customer onboarding is a seamless experience. 
• Visit customers on-site during go-live periods to better understand their needs, and create marketing messages and collateral to help solve their challenges. 
• Create and send customer satisfaction surveys after go-live and use the data to inform better processes.
• Increase customer adoption of new and existing product features:
• Create product marketing materials such as presentation slides, datasheets, FAQs, etc. for both internal and external use to ensure a successful GTM and increase adoption rates. 
• Develop and own a customer activation playbook to increase customer value with the solution. Create a user journey map with milestones and criteria for determining how users reach a milestone. Come up with tactics (gamification, promotions, nudges, etc.) to advance users from one milestone to the next. 
• Work with the CS and product teams to build training programs to increase adoption and satisfaction with the solution. 
• Host customer webinars (e.g. product training, benefits of utilizing products, market trends, etc.), and create the pre and post follow-up marketing campaigns.
• Increase customer NPS, referenceability, and create success stories:
• Manage customer reference-related materials including tracking referenceable customer contacts, customer quotes/feedback, and ROI metrics.
• Interview customers about their journey with Qventus and build rapport and maintain a positive relationship with those customers. 
• Turn customer success stories into multi-media assets including: case studies, ads, videos, landing pages, blogs, etc. 
• Increase customer advocacy with delightful marketing experiences: 
• Build rapport with customers, connect and engage with them on LinkedIn and related networking groups so you’re up-to-date on what’s happening in their lives.
• Come up with creative ideas that will ‘wow!’ customers at in-person events and online: personalized gifts, flowers, hand-written letters, fun activities, etc. Organize the necessary logistics to deliver these delightful experiences.
• Create and send any necessary pre and post-event follow-up messages. Invites, thank you messages, etc. 
• Work cross-functionally to create promotions and offers that resonate with customers along their lifecycle.
• Reduce churn risk:
• Create competitive battlecards and win-loss analysis and reports. 
• Track reasons for customer churn and turn them into insightful executive summaries and highlight any opportunities to improve. 

Minimum Requirements:

• 4-6 years of full-time marketing experience. Bonus if you’ve been a customer marketing manager or have experience with marketing to existing customers and increasing retention.
• Must have hands-on experience as a SaaS product marketer. Bonus if you have experience working as a product marketer in the healthcare industry.
• Outstanding written and oral communication skills.
• Knack for designing compelling presentations.
• Experience working cross functionally to deliver a superior customer experience.
• Must be a self-starter who excels at multitasking and thrives in a fast-paced environment
• Outstanding project management and operational skills with an ability to prioritize amidst many moving pieces and complete tasks with high quality and on-deadline
• Excellent time management skills with the ability to prioritize and shift workload to meet deadlines 
• A marketing portfolio of produced work
• Ability to travel up to 25% to client visits

We consider several factors when determining compensation, including location, experience, and other job-related factors.

Salary Range: $115,000 to $140,000 annually + equity + benefits- Qventus expects to hire for this position near the middle of the range. Only in truly rare or exceptional circumstances where a candidate's experience, credentials, or expertise far exceed those required or expected will we consider and offer at the top of the salary range.

Qventus offers a competitive benefits package including medical, dental, vision, paid time off, company holidays, and a stock option plan.