Director, Demand Generation

Anaconda, Inc.
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Job Description

Anaconda is seeking a talented Director, Demand Generation to join our rapidly-growing company. This is an excellent opportunity for you to leverage your experience and skills and apply it to the world of data science and machine learning. As the Director, Demand Generation

you will have a proven track record in creating and optimizing multi-channel campaigns, utilizing data-driven insights to enhance lead generation. You will play a pivotal role in achieving business targets through innovative demand generation initiatives and collaboration across Sales, Content Marketing, Digital, and Product Marketing Management.

What You’ll Do

  • Create demand generation strategy for B2B and B2C that includes ABM, paid media, and in-person and online events that drive high-quality marketing qualified leads (MQLs) and online purchases
  • Identify, execute, and report on integrated marketing campaigns that support product launches, enterprise sales, cross-selling and upselling current customers, and licensing renewal programs.
  • Create Channel Sales program that expands awareness about Anaconda with Channel Partner and support co-marketing events.
  • Manage all aspects of the events from identifying industry events to attend, booth management, speaker and sponsorship opportunities, pre and post-show communications, internal attendees, budget, and KPIs.
  • Work with Web, Content Marketing, and Marketing Operations to execute campaign strategies by creating and optimizing high-quality content, landing pages, emails, and targeted advertising campaigns.
  • Establish KPIs and metrics for demand-generation initiatives
  • Partner with Marketing Operations and Analytics teams to deliver and improve digital data, analytics, and technology capabilities.
  • Regularly report on Demand Gen roadmap, outcomes, and insights to stakeholders across the organization through MBRs, QBRs, and other forums.

What You Need:

  • Minimum of 7 years experience of demand generation experience in PLG and SaaS
  • Ability to work in a fast-paced environment
  • Proven ability to prioritize work to ensure the achievement of business objectives
  • Extensive experience building strategy, media execution
  • Proven ability to plan in-person and virtual events
  • Experience utilizing account identification tools like Demandbase
  • Proven ability to work with Sales teams to generate account lists, training, and gather feedback
  • Ability to establish and improve processes to be able to scale faster and more efficiently
  • Team attitude: “I am not done until WE are done”

Embody our core values: 

  • Great People
  • Great Product
  • Great Performance
  • Care deeply about fostering an environment where people of all backgrounds and experiences can flourish

What Will Make You Stand Out:

  • Experience working in a fast-paced startup environment
  • Experience in demand programs at an open-source or data science-oriented company, both B2C and B2B

Why You’ll Like Working Here:

  • Unique opportunity to translate strong open-source adoption and user enthusiasm into commercial product growth
  • Dynamic company that rewards high performers
  • On the cutting edge of enterprise application of data science, machine learning and AI
  • Collaborative team environment that values multiple perspectives and clear thinking
  • Employees-first culture
  • Flexible working hours
  • Medical, Dental, Vision, HSA, Life and 401K
  • Paid parental leave - both parents
  • Monthly productivity stipend
  • Pre-IPO stock options
  • Open vacation policy
  • Quarterly Snake days (company-wide bonus day off)
  • 100% remote

Perks based on region

Anaconda's compensation philosophy is driven by market analysis based on location. To best ensure pay equity, we typically bring in new hires near the middle of the market band for your region. The recruiter you work with can provide more details on this philosophy.

FTE employees based on your region

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Anaconda, Inc. (“We”, “Us”) are committed to protecting and respecting your privacy. This Privacy Notice sets out the basis on which the personal data collected from you, or that you provide to Us, will be processed by Us in connection with Our recruitment processes. By clicking “Submit Application”, you acknowledge you have read our Privacy Policy and that Anaconda can retain your application data for up to 1-year, unless otherwise stated. For the purpose of the General Data Protection Regulation (“GDPR”) ”) and the version of the GDPR retained in UK law (the “UK GDPR”) the Data Controller is Sydney Artt.

Company Info.

Anaconda, Inc.

With more than 20 million users, Anaconda is the world’s most popular data science platform and the foundation of modern machine learning. We pioneered the use of Python for data science, champion its vibrant community, and continue to steward open-source projects that make tomorrow’s innovations possible. Our enterprise-grade solutions enable corporate, research, and academic institutions around the world to harness the power of open source.

  • Industry
    Information Technology
  • No. of Employees
  • Location
    Austin, Texas, USA
  • Website
  • Jobs Posted

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