Google-Analytics, Python Programming, R Programming, Snowflake, SQL
Does enormous amounts of data, complex issues, machine learning and econometric models make you happy? Then we are looking for you!
As a Data Scientist, you will work for the various Mediabrands labels to answer questions such as: 'How do we use the media budget as optimally as possible to achieve more sales?', 'How do we ensure that customers actually remain customers? ?' and 'Can we predict which campaign will perform better?'
We are Marketing Sciences!
Mediabrands Marketing Sciences helps customers make smarter marketing decisions based on data. We are growing fast and are an increasingly strategic part of the customer teams of all Mediabrands labels. Our team is traditionally strong in Consumer Insights, Research and Analytics. But we are also well positioned in the field of Data Science solutions such as Marketing Mix Modeling and Lift Testing. In terms of dashboarding and Marketing Technology, we are rolling out our ambitious plans at a high pace.
Making campaigns measurable and optimized based on business KPIs is an important objective for all Mediabrands customers. This is what we make possible and promote, among other things. More about Marketing Sciences: www.marketingsciences.nl
About the position:
Part of the Marketing Sciences team is the Data Science team, consisting of data scientists, a data engineer and data analysts. We develop various econometric models, where Marketing Mix Modeling using regression analyzes is an important part of our business. Every day we work to take these models to the next level and continue to challenge ourselves with smart solutions. The work of a Data Scientist is anything but structured and standard. We expect you to come up with innovative ideas, delve deeply into the subject matter and share your knowledge with the team. As a Medior Data Scientist, we also expect you to be able to translate complex model results into useful insights for our customers and to have a proactive attitude in identifying opportunities.
How one of our Data Scientists describes his position:
As a Data Scientist, I have a unique position within a media agency. For all clients, data-driven solutions and decision-making are becoming more urgent by the day. As a result, I am often put directly at the client's table and I make an important contribution to the media strategy. In addition, I get There is also plenty of room to think about new products and data solutions, which means I am still really working on the models and theory from my training.
As a Data Scientist you work for both internal and external customers. For example, we work for the labels within Mediabrands and we try to substantiate and answer the questions of the consultants and strategists with data. At the same time, you also work for clients to help them make smarter marketing decisions.''
Skills and experience:
You are creative, innovative and enjoy helping our customers with their data challenges. You like to think about product development and you know how to explain our matter in Jip-en-Janneke language. In addition, you have a clear vision of the possibilities of data science/econometrics in general and within marketing/media in particular. You know how to convey this convincingly to customers and colleagues.
Furthermore you have:
Working at Mediabrands means more:
A very close team: You will join the Data Science team, which consists of enthusiastic, ambitious but above all very close colleagues. We can often be found in the office, but even when we work from home we have close contact with each other and we know how to strengthen and motivate each other from a distance. We value team spirit and greatly appreciate innovative ideas. What we also appreciate is a nice drink or a chat about the weekend. So it's not just about meeting deadlines, but also about the social aspect and being each other's safety net. Feeling trusted within the team is extremely important to us.
We also offer:
Your application procedure
And now?
Does this vacancy sound like your place to grow (further)? Then open our doors with your application and discover who we are. Do you have questions or need more information? Please contact our recruitment team at recruitmentnl@mbww.com
PG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include