Brado Insight Senior Directors are strategic, engaging and inspirational leaders. They are able to step in immediately as a lead on all types of projects. Lead large scale quantitative segmentations with minimal oversight.
Insight Senior Directors are consultants, survey writers, planners, innovators, and behavioral scientists rolled into one. They are at the epicenter in each stage of the research and strategic process – from design, to implementation, to analysis, to facilitating activation workshops. Most importantly they deliver strategic insight that inspires our clients. Above all, they must clearly have a passion for engaging data, storytelling, and understanding people.
Insight Senior Directors are on the frontlines of client and agency-facing work and must quickly gain client confidence and build rapport. Our clients expect our Senior Directors to be experts in every element of the strategic insight process. We depend on our Senior Directors to translate data into meaningful, actionable, humanized segments that our clients can successfully leverage for go-to-market strategies.
Insight Senior Directors are self-motivated, needing little supervision. Everything they do embodies Brado’s core purpose of “inspiring the ideas and relationships that transform lives” and differentiating Brado from all other research firms and consultants. They are gifted strategic thinkers and clear, compelling storytellers who can take data to inspire action.
Key Areas of Responsibility
Brado is a transformational marketing agency. We’ve built an insight-driven platform to help our clients GET IN FRONT. We have a team of experts in all phases of transformational marketing—from strategy to insight to brand positioning to the launch of multi-channel communication campaigns. We work with global brands to anticipate opportunity, align swiftly, and execute boldly.