Lead Brand Designer, Growth

Key Skills

Aartificial intelligence, B2B, Design, Effective communication skills, Figma

Job Description

We're looking for a Lead Brand Designer to join our Creative team, focusing on growth marketing initiatives. In this role, you'll create compelling visual designs and creative assets that drive user acquisition and engagement across multiple channels, while collaborating with cross-functional teams to develop and execute growth marketing strategies.

You'll help set the visual direction for all growth initiatives. You'll deliver high-impact designs to help retailers discover our platform, and believe this is where they can do their wholesale ordering seamlessly and get the best value—whether they're looking for the freshest inventory or buying tried and true staples.

You'll be a key team member in developing long and short term visual strategies to reach both prospective and existing customers, across channels like lifecycle emails, paid ads, and landing pages. You'll be accountable for developing design guidelines, as well as creative assets that will resonate deeply with retailers and inspire them to use and grow their business on our platform.

The ideal candidate is a high-energy, collaborative teammate and leader who's passionate about creating value for small business communities around the world, using design to generate interest and foster conversion among our customers.

What you’ll do

• Partner with Paid Marketing teams to develop and optimize visual designs for paid advertising campaigns across various platforms including (but not limited to) Meta, Google, Pinterest, and other emerging channels
• Collaborate with Lifecycle Marketing Managers to create effective email designs and customer communications
• Work alongside SEO specialists to craft visual content that improves organic search performance and lead generation
• Lead design experimentation initiatives, including A/B testing and performance analysis
• Partner with Creative Writers on ideating and executing world-class creative for growth marketing initiatives
• Work closely with Product Designers and Content Designers to align marketing visuals with product experience
• Coordinate with other designers to maintain and evolve brand visual guidelines and assets
• Demonstrate data-driven rigor to set goals, track performance, iterate based on learnings, and influence creative best practices

Qualifications

• 6+ years of experience in visual design for marketing, with a focus on growth and performance marketing
• Strong visual design fundamentals including typography, color theory, layout, and composition to create compelling visuals for our audiences. Must maintain a careful balance between creativity and functionality, while also demonstrating high-quality outputs
• Proficiency in industry-standard design tools (Adobe Creative Suite, Figma) with the ability to create assets for a variety of channels and formats
• Strong motion and editing capabilities with the ability to create compelling motion and video ads across a variety of channels
• Portfolio of previous work, demonstrating successful growth marketing campaigns and compelling visual designs across different channels and mediums (paid, social, email campaigns, landing pages, digital campaigns)
• Deep understanding of creative best practices for digital marketing channels
• Ability to analyze data and metrics to inform design decisions, and influence marketing strategy through data-driven insights
• Strong understanding of conversion optimization and A/B testing methodologies
• Experience with responsive design principles across multiple platforms
• Experience leading strategic design initiatives and managing complex projects independently
• Excellent collaborative skills and ability to work effectively with creative writers and cross-functional teams
• Excellent presentation and communication skills. Ability to convey creative decisions and executions in a way that inspires stakeholders and audiences
• A growth mindset. You're open and receptive to feedback, and can adapt quickly in a fast-paced environment

Bonus points if you have experience in:

• Landing page design optimization for conversion
• Leveraging AI tools for creative scaling
• Directing AI-generated content while maintaining brand integrity
• Understanding of how to use AI to accelerate creative experimentation
• Designing for B2B or SaaS products

Salary Range

San Francisco: the pay range for this role is $139,500 - $192,000 per year.

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.

Effective January 2025, Faire employees will be expected to go into the office 2 days per week on Tuesdays and Thursdays. Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting.

Applications for this position will be accepted for a minimum of 30 days from the posting date.

Why you’ll love working at Faire

• We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is taking part in the founding process.
• We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.
• We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.
• We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.

Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.

Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs. To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form)