Marketing Coordinator

Key Skills

Aartificial intelligence, AWS, Azure, Database, Figma, Hubspot, Machine learning techniques, R Programming, UI design, UX design

Job Description

The Marketing Coordinator at AltaML will play a key role in developing and executing marketing strategies, ensuring all design elements align with the brand’s identity. This role combines creative design expertise with marketing coordination to enhance brand visibility and engagement across multiple platforms. Working closely with the Team Lead and Marketing Director, you will ensure the effective delivery of marketing materials for internal client groups, including but not limited to Sales, Services, Studio, Product, and the Executive Office. You will help develop,design, integrate, and execute internal and external campaigns that build trust in the AltaML brand and generate high-quality sales leads that convert into revenue.

Reporting to the Team Lead, Marketing & Communications, the ideal candidate will bring extensive experience in integrated marketing and design, a service-and growth-oriented mindset, deep digital expertise, and a commitment to delivering outstanding work while managing competing deadlines.

What You'll Do:

• Oversee multiple projects and collaborate with stakeholders to meet strategic goals, leveraging a deep understanding of AltaML’s ideal client profile to create and deliver impactful programs and initiatives.
• Develop and execute account-based marketing (ABM) strategies targeting high-value clients, in alignment with sales teams to drive personalized, high-impact campaigns that convert prospects into long-term business.
• Design and implement marketing strategies and campaigns to support lead generation, including the development of marketing, sales enablement, educational, and promotional materials (traditional and digital).
• Collaborate with the MarComm team to conceptualize, copywrite, and design assets such as decks, brochures, website copy, landing pages, email campaigns, case studies, use cases, testimonials, one-pagers, and social media content to support various stages of the funnel.
• Maintain brand consistency in all design work, adhering to established guidelines.
• Support the planning and execution of AltaML’s events program, including managing logistics and creating materials to maximize the impact of promotional activities.
• Monitor campaign performance metrics, prepare stakeholder reports to assess impact and ROI, and leverage data insights to optimize future marketing efforts.
• Stay informed about market trends to guide design and marketing strategies.
• This involves collaborating closely with internal teams to analyze client behavior, industry trends, and the competitive landscape.
• Work with contractors as needed to develop cohesive collateral and messaging across channels in collaboration with the Team Lead and Marketing Director.
• Other tasks as assigned.

What You Bring:

• 5+ years of marketing or design experience, preferably in a fast-paced environment.
• A portfolio showcasing compelling traditional and digital marketing and design assets.
• Postsecondary education in marketing, design, sales, business, or a related field.
• Experience developing high-impact marketing strategies that support growth targets and deliver measurable results.
• Strong understanding of demand and lead generation best practices.
• Experience with graphic design and marketing tools/software such as Adobe Creative Suite, Figma, WordPress, HubSpot, GSuite, and Asana is an asset.
• Knowledge of, or curiosity to learn about, AI tools and their application in marketing practices is preferred.
• Excellent organizational and communication skills, with a humble approach to listening to data and embracing new ideas.
• Project management experience with a collaborative, team-oriented approach.A positive attitude, growth mindset, and openness to development in an agile team environment.

Responsible AI (RAI)

AltaML employees, contractors, and associates must be trained and well-versed in the importance of Responsible AI and empowered to enact RAI principles by developing and deploying AI solutions. They should also be empowered to raise and escalate RAI concerns as required.

AltaML is responsible for elevating public discourse and awareness of AI through open, transparent communications with the broader public.

Equal Opportunities

AltaML is dedicated to fostering a safe, diverse, and inclusive workplace as an equal-opportunity employer. We welcome applications from qualified individuals of all backgrounds, encompassing ethnicity, religion, disability status, gender identity, sexual orientation, family status, age, nationality, and educational backgrounds. If you are invited for an interview and require accommodations during the interview process, please don’t hesitate to let us know.

AltaML acknowledges that its head office is located on Treaty 6 territory, and respects the histories, languages, and cultures of First Nations, Métis, Inuit, and all First Peoples of Canada, whose presence continues to enrich our vibrant community.

• We Look for A-Players Who:
• Express our core values
• Are hungry for knowledge
• Want to learn new skills
• Are respectful
• Collaborate with others across the whole company
• Share knowledge with coworkers
• Educate and promote AI and ML concepts both internally and externally
• Have a high work ethic and are self-motivated

Our Perks:

• Uncapped Vacation - For all full time, permanent employees. Seriously, take the time you need - when you need it.
• Make an Impact - Witness the impact your work contribution has on the success of our company.
• Working with PhD and Master Level Colleagues - Endless conversations around the latest in Machine Learning and Applied AI.
• Competitive Benefits - For all full time, permanent employees.
• Office as a Resource - Hybrid work environment with state-of-the-art office spaces that ignite collaboration.
• ⚡Big Slack Energy - IYKYK.

Our Culture:

You will be working in a high-paced environment focused on creating unique ML solutions to problems across multiple industries to generate impactful value. You will be working at a company with employees who have multiple years of industrial and academic experience in data science, software engineering, product development, and machine learning fields.

You will be able to experience a collaborative company culture, which means we believe in working hard, getting the job done, and enjoying the group social on Fridays. You’ll also get flexibility in where you work, what hours you work, how much vacation you take, and what you wear. We expect hard work but respect work/life balance.

Core Values:

At AltaML, we are driven by our core values. We believe that by embodying these values in everything we do, we will exceed our customer’s expectations while creating a positive and empowering work environment for our team members. We are dedicated to living our values and strive to make them the foundation for our success.

Gritty - We are entrepreneurial, determined, and resilient, pushing through challenges to achieve our goals.

Agile - We make decisions based on “little bets” creating a safe space to take risks. We embrace an interactive process, allowing ideas to fail quickly or be scaled iteratively. Together, we continuously refine and improve our approach to reach the desired outcome.

Humble - We listen to data, embrace new ideas, admit limitations and take ownership to solve problems. We constantly push ourselves to improve and excel. 

Happy - We ignite passion and purpose by fostering a dynamic work environment. We encourage tap dancing to work, common sense over rules, empowering team members to find joy in their contributions, and being your authentic self.