Lead Product Owner - Marketing Data Products

Key Skills

Agile methodologies, Data science techniques, Effective communication skills, HIPAA, KPIs, Leadership Skill, Planning and organization, Scrum Agile Methodology

Job Description

The Lead Product Owner for the Growth Analytics team is a key role responsible for managing and optimizing data-driven products and solutions that enhance marketing performance and customer engagement. This role will work closely with cross functional teams including analytics, data engineering, marketing, and business stakeholders to ensure that data products align with business goals and deliver measurable value. The Lead Product Owner will define product vision, strategy, and roadmap while prioritizing features to ensure the successful delivery of high-quality cutting-edge data solutions and hitting user engagement and adoption targets.

 Key Responsibilities:

Product Strategy & Vision:

• Develop and communicate a clear vision, strategy, and road map for data products that support the Growth Analytics team’s objectives.
• Align data product strategies with overall business goals and marketing initiatives.
• Identify new opportunities for leveraging data to improve marketing effectiveness and customer insights.

Product Development & Management:

• Define and prioritize the product backlog, creating detailed user stories and acceptance criteria.
• Collaborate with data engineers, analysts, and other stakeholders to develop and launch data driven products and features.
• Manage the end-to-end lifecycle of data products, from ideation to sunset, ensuring continuous improvement and high user adoption and utilization.

Stakeholder Collaboration:

• Act as the primary liaison between the marketing team and technical teams, ensuring clear communication of product requirements and priorities.
• Work with marketing teams to understand their needs and translate them into actionable data product features.
• Engage with key stakeholders to gather feedback and ensure data products are meeting business needs.

Performance & Analytics:

• Define key performance indicators (KPIs) for data products and track their performance to ensure they deliver the expected business value.
• Utilize data analytics to inform product decisions, validate hypotheses, and identify areas for improvement.
• Ensure that data products are compliant with all relevant regulations and best practices for data privacy and security.

Leadership & Advocacy:

• Champion the use of data within the marketing team, promoting data driven decision making.
• Provide guidance and mentorship to team members on best practices for data product management.
• Stay current with industry trends and emerging technologies in data and digital marketing.

Required Qualifications: 

• Bachelor’s degree in a related field (e.g., Marketing, Data Science, Business, or Computer Science).
• 5 - 7 years of experience in data science and product management, with a focus on data products, ideally within a marketing or digital environment.
• Strong understanding of digital marketing concepts, tools, and strategies.
• Proven capability of working in complex data environments with large structured and unstructured datasets.
• Experience working with cross functional teams in an Agile environment.
• Excellent communication, organizational, and influential leadership skills.
• Ability to translate complex technical concepts into easy-to-understand language for non-technical stakeholders.

 Preferred Qualifications: 

• Master’s degree in a related field (e.g., Marketing, Data Science, Business, or Computer Science).
• Certification in Agile methodologies (e.g., Certified Scrum Product Owner).
• Familiarity with data privacy regulations (e.g., HIPPA, CCPA) is a plus.

Pay Range

The typical pay range for this role is:

$142,140.00 - $284,280.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.

In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.