Senior Data Science Consultant for HL Marketing Analytics

Key Skills

Adobe Analytics, Analytical and Problem solving, Data science techniques, Google-Analytics, Marketing analytics, Python Programming, R Programming, SAS, SQL

Job Description

Wells Fargo is seeking a Senior Data Science Consultant with a proven track record of success preferably in the banking industry. The ideal candidate will possess a deep understanding of data-driven decision-making processes within the financial sector.

In this role, you will:

• Lead or participate in moderately complex initiatives and deliverables by utilizing data-driven, advanced analytical, statistical techniques, algorithms, or models to make actionable insights, trends, recommendations, or contribute to large-scale planning that has a broader impact
• Review and analyze moderately complex, large structured and unstructured data sets from various sources, requiring an in-depth hypothesis generation and advanced analysis of variable factors to convert data into meaningful insights and recommendations
• Independently analyze and resolve moderately complex issues and lead team to meet deliverables while leveraging solid understanding of analytic capabilities
• Collaborate and consult with peers, colleagues, and mid-level managers to drive recommendations and strategies based on data-driven analytical insights, trends, and patterns that will resolve issues and achieve goals; may lead projects, teams, or serve as a mentor for lower-level staff
• Execute analytical experiments and create innovative statistical models to discover solutions for abstract business problems across various domains
• Interpret and analyze data, using advanced analytics modeling methods and programming, to recommend ways to solve problems and influence business decisions and strategies
• Communicate actionable insights and recommendations using data in a digestible format to a non-technical audience of varying levels
• Develop and implement advanced analytics models to enhance customer segmentation, targeting, Attribution, acquisition and Forecasting efforts
• Develop and execute comprehensive digital marketing strategies to enhance brand visibility and drive customer acquisition
• Utilize expertise in consumer behavior to tailor campaigns that resonate with target audiences, ensuring a deep understanding of customer motivations and preferences.
• Collaborate with cross-functional teams to leverage data for personalized customer experiences and drive marketing effectiveness
• Analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing initiatives and provide actionable insights for continuous improvement
• Be updated of industry trends, emerging technologies, and best practices in banking marketing analytics

Required Qualifications:

• 4+ years of data science experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• Master's degree or higher in a quantitative discipline such as mathematics, statistics, engineering, physics, economics, or computer science
• 6+ years of relevant experience in data and analytics preferably within the banking sector, with at least 4+ years of experience in Marketing Analytics
• Proficient in statistical analysis, data visualization tools such as Tableau, and programming languages such as Python / SAS / R and SQL
• Proven experience in digital marketing with a focus on digital campaigns, consumer behavior and market research
• Strong understanding and experience working on SEO, SEM, social media algorithms, and other digital marketing channels such as Organic, Ads, Social, Email etc.
• Should have experience working with Paid Marketing, Pay per click (PPC), placements, campaigns etc.
• Strong communication skills with the ability to convey complex analytical findings to non-technical stakeholders
• Proven experience working with large datasets and databases, extracting meaningful insights to inform marketing strategies
• Ability to adapt to evolving trends and technologies in the digital marketing landscape.
• Proactive approach to problem-solving and a results-driven mindset
• Exceptional analytical skills with the ability to translate data into actionable insights

Desired Qualifications:

• Experience working with Google Analytics or Adobe Analytics
• Familiarity with financial products, customer behavior, and market dynamics within the banking industry
• Bachelor’s degree in Marketing, Business, or a related field
• Demonstrated creativity in crafting compelling and engaging digital content