Aartificial intelligence, Data Analytics, Data management, Data Modeling, Data science techniques, Digital Marketing, Effective communication skills, Forecasting, Leadership Skill, Marketing analytics, Marketing Strategy, Writing
Wells Fargo is seeking an Audience & Decisioning Lead Marketing Consultant
The Marketing Channel Strategy & Revenue Optimization center of excellence maximizes the revenue of Wells Fargo’s marketing channels while curating best-in-class experiences for customers. The team estimates that Wells Fargo’s owned marketing channels are poised for hundreds of millions of dollars in incremental revenue over the next 18 months from just a modest gain in customer engagement leading to conversion rate. A large driver of that opportunity will come from fine-tuning the selection of the most-relevant and most-valuable targeted messages we put in front of customers and prospects who come to Wells Fargo’s channels.
The newly formed Audience & Decisioning Strategy team owns the program for optimizing all the levers of the firm’s marketing decision engine, which ensures we make the most out of every touchpoint with customers. Today, the decision engine has an incredible amount of untapped potential, and our team has a robust roadmap of new strategies and smarter decision models to drive the lion’s share of the gains towards the firm’s enormous revenue opportunity. This team leads the decisioning strategy, aligning marketing operations, product & technology, and data & analytics against the highest priorities to advance marketing personalization capabilities.
To achieve this, we are building an all-star team of marketing strategy leaders to drive four firmwide efforts:
Audience Strategy: Communicate with prospects and customers in a relevant, consistent way across all interactions with the firm.
Next Best Message Capabilities: Develop the decision engine strategy to deliver the most relevant and profitable messaging, orchestrated across channels and explainable to the business.
Performance Optimization & Experimentation: Partner with LOBs to test new decisioning strategies that incrementally lift channel performance as well as enabling LOB creative and offer personalization testing for their audiences.
Marketing Data Roadmap: Build the target state marketing data ecosystem to fuel next best message decisioning and optimize along the full conversion funnel.
In this role you will:
Required Qualifications:
Desired Qualifications:
Job Expectations:
Pay Range
$115,900.00 - $206,100.00
Benefits
Wells Fargo provides all eligible full- and part-time employees with a comprehensive set of benefits designed to protect their physical and financial health and to help them make the most of their financial future. Visit Benefits - Wells Fargo Careers for an overview of the following benefit plans and programs offered to employees.
Posting End Date:
26 Mar 2024
Job posting may come down early due to volume of applicants.
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.
Wells Fargo & Company is an American multinational financial services company with corporate headquarters in San Francisco, California, operational headquarters in Manhattan, and managerial offices throughout the United States and internationally. The company has operations in 35 countries with over 70 million customers globally. It is considered a systemically important financial institution by the Financial Stability Board.
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