US Medical Omnichannel Operations/Development IC Lead

Key Skills

Aartificial intelligence, Data science techniques, IT, Lean Six Sigma, Machine learning techniques, Scrum Agile Methodology

Job Description

As Lilly strives to achieve customer journey transformation objectives, we have embarked on building and in-housing a state-of-the-art “next-best action recommendation engine” platform to enable more agile sales and marketing operations. This platform will

• ingest a wide variety of data sources,

• run advanced personalized marketing models

• and integrate seamlessly with all other Lilly SF and marketing operations platforms

to provide recommendations on “what should we do next” to the sales and marketing teams at the individual doctor level, enabling better decision making and improving customer experience.

As part of this team, we are excited to welcome highly experienced business technology operations and solutions professionals who will lead the operational execution and continuous enhancement program for the omnichannel recommendation.

Mandatory Requirements:

• Technical and behavioral skills/qualifications:

• Bachelor’s degree, preferably in Engineering, operations management, information systems

• At least 9+ years’ hands-on experience with leading the execution of complex commercial operations programs, using a wide variety of tools and technologies (Veeva, SFMC, Adobe)

• Recent experience of at least 1-2 years with integrating AI/ML-driven recommendation engines to automate these operations (working closely with data science and IT groups)

• At least 5+ years with project/program management delivery accountability, and 2+ years with direct people management responsibilities

• Significant hands-on experience of the digital marketing ecosystem (customer data, analytics, content creation and management, A/B testing etc)

• Strong understanding of how technology-driven data management and analytics drive better personalized marketing campaigns

• Thought leader and bring in best practices in Omnichannel engagement & measurement

• Be able to codify best practices and engage between the different subgroups in Omni and allied team to future proof the program

• Deliver cutting edge POC, thought paper and bring in deep subject matter expertise in this space

• Technically adept to review different technology components within the platform from data & activation capabilities

• Experience, with certifications, of leading project management on large marketing programs in Agile/Scrum setups, using JIRA or other relevant platforms

• Strong communication and change management skills to enable successful delivery in a dynamic environment

Preferred qualifications:

• MBA or Masters degree in Business specializations, esp. in Operations and/or Marketing

• Advanced certifications in Process Improvement (Lean Six Sigma etc)

• Product development leadership in digital marketing operations and/or personalization

Prior experience with executing (and managing) US pharmaceutical digital marketing operations (how emails, web, P2P channels are used for marketing to doctors) and specific services (Epocrates, Medscape, Doximity etc), either with an agency or through in-house service centers

Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( Lilly_Recruiting_Compliance@lists.lilly.com ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.

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