Research Analyst

NielsenIQ
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Job Description

As a Research Analyst, you would be responsible for executing various data modeling & statistical analyses for Global clients. You would also contribute significantly to various research and developmental initiatives & automating processes. These may range from consumer choice and decision-making models to volumetric forecasting models, marketing mix models, and assortment and pricing optimization algorithms.

What you'll do

  • Developing statistical and machine learning models to predict consumer behavior, discrete choice, integrating survey, household, and retail sales data
  • Validating and calibrating current learning algorithms to estimate the success likelihood and volume potential of future products
  • Developing models for estimating the impact of various advertising and marketing activities on sales.
  • Keeping up with the state-of-the-art in relevant areas – Marketing Science, Statistics, Machine Learning, Operations Research, Artificial Intelligence

Qualifications

Master’s degree (2 years full time) or higher in Statistics, Mathematics, Data Science, or Computer Science, Operations Research, with a high level of academic achievements

  • Strong expertise in R-programming and Python knowledge.
  • 0-1+ years of experience with scripting languages, particularly in Python and R.
  • Solid understanding of mathematical & statistical modeling (preferably a good understanding of various statistical techniques like probability theory, Bayesian inference, Maximum Likelihood Estimation (MLE), Hierarchical Regression Models, Mixture Models, and Markov Chain Monte-Carlo (MCMC) sampling. etc.)
  • Excellent communication skills and the ability to present complex ideas clearly and concisely to a variety of audiences.

Bonus points for those who have (Preferable)

  • Possess object-oriented programming experience (Java and C# preferred),
  • Experience with relational databases and SQL programming

Additional Information

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

Company Info.

NielsenIQ

NielsenIQ is the industry leader in global measurement and data analytics, and the most trusted source for retail and consumer intelligence. We deliver the complete truth to retailers, manufacturers, and our partners through our comprehensive data sets and powerful insights. We enable businesses to make critical decisions confidently, accelerating growth and optimizing performance. Our 30,000 employees -- based in over 100 countries.

  • Industry
    Information Technology
  • No. of Employees
    30,000
  • Location
    200 W Jackson Blvd, Chicago, Illinois 60606, USA
  • Website
  • Jobs Posted

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NielsenIQ is currently hiring Research Analyst Jobs in Kolkata,West Bengal, India with average base salary of ₹50,000 - ₹150,000 / Month.

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