Senior Data Scientist, Marketing

Key Skills

Data science techniques, Google-Analytics, Looker, Python Programming, R Programming, SQL, Tableau

Job Description

The Analytics team at Zocdoc is a fast-growing team of thought leaders and problem solvers. As a Senior Marketing Data Scientist, you will collaborate with stakeholders throughout the marketing teams to identify, structure and lead high priority analytics projects. This role will not only combine a deep knowledge of various marketing channels and their nuances, but also cross channel expertise and sharp business acumen to drive key business metrics.

You’ll enjoy this role if you are…

• Passionate about technology and improving patients’ lives
• The kind of person who enjoys using data and analytics to solve different business problems
• Intellectually curious and love thinking through complex questions
• Highly action-oriented; you identify and seize new opportunities with high energy and enthusiasm
• Dynamic and work well in fast-paced environments

Your day to day is…

• Analyzing performance data to measure lift driven by our marketing efforts
• Forecasting and creating scenarios for existing and upcoming marketing initiatives
• Leveraging your knowledge of Python and/or R to build scalable solutions
• Designing, executing, and analyzing results from incrementality / lift studies and other A/B tests to refine understanding of marketing impact and inform optimization
• Partnering with our internal and external marketing team to recommend shifts in strategy by reading, understand, and interpreting our marketing and internal data
• Partnering with the data engineering team to ingest and structure the marketing data for future usage
• Building and fostering relationships with stakeholders across the organization

You’ll be successful in this role if you have…

• 3-6 years of relevant work experience in marketing analytics for channels such as but not limited to Linear TV, Streaming TV, SEM, Affiliate, Social, and Podcast
• Familiarity with digital marketing or analytics tools/platforms (Google Analytics, Google Adwords, DoubleClick, Facebook, SA360, Tableau, Looker)
• Experience with MMM / MTA models
• Expertise in SQL as well as Python and/or R
• BA/BS in a quantitative field such as economics, mathematics, statistics
• MBA or MA/MS in a quantitative field is a nice to have
• Effective written and verbal communication skills
• You believe in treating all people with dignity and respect, regardless of title or tenure

Benefits:

• Flexible, hybrid work environment
• Unlimited PTO
• 100% paid employee health benefit options
• Employer funded 401(k) match
• L&D offerings + a free LinkedIn learning account
• Corporate wellness programs with Headspace and Peloton
• Sabbatical leave (for employees with 5+ years of service)
• Competitive parental leave
• Cell phone reimbursement

In office perks including:

• Catered lunch everyday along with snacks
• Commuter Benefits
• Convenient Soho location

Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.

NYC Base Salary Range

$142,500—$200,000 USD