Category Media Strategist and Planner (Haircare, APAC)

Key Skills

Aartificial intelligence, Generative AI, Microsoft-Excel, Python Programming, Social media platforms

Job Description

Do you want to join Category Media planning team to influence Category and Brands’ Media investment decision to grow Brand Fundamentals such as Awareness? Do you want to expose yourself to drive decision making of Media strategy to Category and Brands’ leadership? If this sounds like fun, we would love to hire someone with your skills!

The Category Media Strategist (Media Planner) will be a part of Category Media planning team, who leads Category/ Brand Media strategy development and deployment process to Market Commercial leader across markets. Category/ Brand Media strategy will be a broad strategic guidance, by which Market Commercial leader to be able to finalize annual and monthly media plan that can grow Brand.

Once the individual grows as our trusted internal expert on Digital Media, the individual will also lead the upskilling each Category’s capability on Media strategy, planning and executions.

This role will be based in Singapore.

Your Team

You will report to senior Category Media Director Haircare APAC. You will work extensively with colleagues from Marketing, Communications, and Media Operations across P&G offices in Asia Pacific.

How success looks like

• Influence to grow Brand Fundamentals such as Awareness via Media.
• Being part of team to hold accountable for health of Brand Fundamentals for Category Leadership.
• Grow Media IQ among Category team.

Responsibilities of the Role:

• Collaborate with senior Category Media Strategist to develop and propose Media strategy to Category Media sponsor and Market commercial leaders and design and execute Category Test & Learn programs while refining media strategy for growth.
• Support to operate a drumbeat of media review with leadership, enabling Brand to keep growing Media-led Brand fundamentals.
• Lead Digital media performance in-market performance tracking and optimization, closely partnering with Market Media operations, Category Analytics & Insight manager.
• Lead the partnerships with digital ecosystem partners.
• Be a trusted internal Media expert consultant for Brand Managers and Market Media Operations Teams.

Job Qualifications

• Undergraduate or Masters’ Degree with 3+ years of Work experience.
• Deep understanding of the media landscape and Strong analytical ability to develop data-driven and insight-based media strategies.
• Have worked in Media, Agency or FMCG client side, especially International Companies. Experience in working on Social Media & YouTube Advertising campaigns.
• Experience in Consumer Insights/Market Research or working with KOLs/ influencers is a plus.
• Able to handle and analyze complex and large amounts of data leveraging excellent MS Excel skills and/or Python and various modeling approaches.
• Curiosity and passion to learn and explore new media/advertising formats (ie. Social Commerce) and new tools to analyze data (eg. Gen AI).
• Comfortable in operating in a complex, fast paced and agile structure with an ability to handle multiple priorities.

About us

We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.

Visit http://www.pg.com to know more.

Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we’re committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being “in touch” so we craft brands and products to improve the lives of the world’s consumers now and in the future. We want you to inspire us with your unrivaled ideas.

We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.