Senior Search Engine Marketing Manager

Key Skills

Data science techniques, Digital Marketing, Effective communication skills, Marketing Strategy

Job Description

This position is a hybrid role requiring employees to work from our headquarters location in Seattle, WA every Tuesday and Wednesday, and remote all other days.

Redfin is redefining real estate in the consumer's favor by combining our own technology and agents to create a service that’s better, faster, and costs less. As a Redfinnian, you'll make a difference in one of life’s most important events—buying, selling or renting a home. Our hiring standards are high, yet our culture is humble. We’ve got all the perks, but if what you value most is doing great work in a creative, collaborative, and disciplined environment, join us!

As a Senior Search Engine Marketing (SEM) Manager you’ll lead Redfin’s digital acquisition in our paid search channel and drive revenue growth by bringing new users to Redfin.com and delivering spectacular service to convert our casual visitors into happy Redfin clients.

The Role

• You will drive profitable growth by building, owning, and optimizing paid search programs with multi-million dollar budgets for Redfin’s Rent business.

• You’ll gather data, quickly decipher it to make decisions, and tell a story using your analysis that builds trust and strong cross-functional support for your initiatives.

• You will use a hypothesis driven approach to A/B testing to isolate drivers and constantly iterate to improve campaign performance.

• You’ll set a clear vision for paid search strategies across Google and Bing. Determine the requirements and projects to achieve your vision and set specific goals for you and the program to drive growth and profitability.

• You will develop clear and detailed reports to communicate campaign and test success, highlighting what went well and where we need to improve. You'll proactively suggest ways to make our work more effective.

• You’ll evaluate emerging technologies, tools, opportunities, and work with product and engineering to deliver a scalable advertising platform (eg., launching new campaigns to leading integrations with 3rd party tools and technology) across engineering, data science, and marketing.

About You

• A Bachelor’s degree in marketing, advertising or related quantitative research field and/or equivalent years of experience.

• At least six plus years of experience in a similar role with an emphasis on SEM strategy and execution or 10+ years of relevant digital marketing experience.

• SEM platform experience (i.e. Automated Bid Management), tagging/tracking, multi-touch attribution, and SQL knowledge is a plus.

• Deep understanding of how the search marketing channel interacts with other parts of the marketing function and drives Redfin’s business objectives.

What we offer

• Competitive compensation packages with a salary, bonuses, and restricted stock grants

• Generous benefits, including three weeks of paid vacation, medical, dental, and vision insurance, and fully paid family leave

A high-growth company, providing opportunities for continued professional development and growth

Redfin is an equal opportunity employer committed to hiring a diverse workforce. A diverse, inclusive culture is vital to Redfin's mission of making real estate better for people from all walks of life. We’re proud that Redfin is a place where different points of view and backgrounds are encouraged and respected. We constantly strive to build a company that reflects the world around us, based on our conviction that pursuing and developing talent of all types is the only way for a business to thrive over the long haul. 

To make sure we hire the most qualified people, we’ve designed a multi-step selection process that may include interviews, a homework assignment, and a reference check. We’re excited to get to know you and hope you’re ready to give this opportunity everything you’ve got!

The compensation information is provided in compliance with job posting disclosure requirements in Hawaii, Colorado, New York, New Jersey, Maryland, Washington, California and Washington, DC.

Base Pay Range: $109,500.00 - 163,900.00. Actual base pay will depend on varying circumstances, including the position, location, individual qualifications, market finances, and other operational business needs. Depending on the position, compensation may also include commissions, bonuses, and equity. Potential for quarterly bonuses based on company performance. Potential for merit increases and stock grants based on performance.

Redfin offers a generous benefits package that includes 15 paid vacation days, 12 paid holidays, paid parental leave, sick leave, and flex days; medical, dental, and vision insurance benefits; flexible spending account, health savings account, life and disability insurance; fertility benefits, commuter benefits, Employee Assistance Programs; and 401(k) employer match.