Head of B2B Demand Generation

Key Skills

Aartificial intelligence, B2B, Finance, GTM, KPI, Optimization, Sales

Job Description

Are you a marketer who thrives in the fast-paced world of tech-led startups? Do you love the thrill of crafting winning strategies while rolling up your sleeves for execution? Then join us to lead our B2B Demand Generation efforts at Otter.ai, where your passion for innovation will fuel the growth of our revolutionary AI meeting assistant!

Otter.ai is revolutionizing the way teams work with our AI-powered meeting assistant. We empower organizations of all sizes to capture key points, generate concise summaries, and identify actionable items, turning every meeting into a springboard for productivity and collaboration. With a passionate team and a rapidly growing user base, we're poised to take the world by storm.

As Head of B2B Demand Generation, you'll be the architect and engine of our enterprise, mid-market, and SMB demand generation playbook. You'll own the entire funnel, from driving awareness and generating high-quality leads to nurturing prospects and securing meetings booked for our sales team. This is a hands-on role where your strategic vision and execution prowess will be equally tested and rewarded. 

If you're a marketing leader hungry to make a mark in the AI revolution, we want to hear from you! This is an opportunity to build the leading AI Meeting Collaboration tool that will shape the future of how teams work.

Your Impact

• Own the marketing driven revenue pipeline and drive full-funnel marketing in collaboration with the sales team.
• Partner with the sales teams especially SDR to develop outbound plays to complement our inbound marketing strategy.
• Develop and execute a comprehensive b2b demand gen marketing strategy and execution plan aligned with our overall business objectives and ROI targets.
• Lead the creation and execution of multi-channel b2b focused demand generation campaigns, including paid media, outbound email, content marketing, webinars, events, and social media engagement that result in meetings booked for the sales team.
• Leverage Otter.ai’s robust self-serve user base to identify and generate high-quality PQLs (product-qualified leads) through data analysis and targeted lifecycle campaigns, working closely with analytics and our lifecycle marketing manager.
• Develop and manage relationships with key B2B industry influencers, analysts, and partners to expand our reach.
• Own and drive our meetings booked KPI, ensuring we consistently hit our aggressive targets through optimized inbound efforts and dramatically expanding our outbound efforts.
• Analyze marketing data and campaign performance to identify areas for improvement and optimization. Work closely with Data and Finance team to improve attribution, forecast, and report on ROI, and communicate results to leadership
• Stay ahead of the curve in the ever-evolving marketing landscape, exploring and implementing innovative strategies.

We’re looking for someone who

• 10+ years of experience in B2B marketing with hands-on experience in a B2B SaaS business that utilizes a PLG GTM.
• Proven track record of success in developing and executing integrated marketing campaigns across multiple channels.
• Strong understanding of B2B lead generation, nurturing, and qualification processes, particularly in SaaS businesses with self-serve engines.
• Deep expertise in data analysis and marketing automation tools with hands-on experience in Hubspot and Salesforce
• High level of proficiency in g-suite. most notably Sheets and Excel. Ability to do v-lookups, pivots, index/match, build driver/assumption based models, etc.
• Excellent communication, presentation, interpersonal skills and ability to influence across all levels of the organization.
• A strategic mind with a hands-on mentality, able to translate vision into action.
• Passion for AI and the future of work, and a genuine desire to make a difference.
• Experience working in a fast-paced startup environment.
• A creative spark and a knack for storytelling.
• A strong understanding of the AI meeting assistant landscape and its competitors would be preferred.

About Otter.ai

We are in the business of shaping the future of work. Our mission is to make conversations more valuable.

With over 1B meetings transcribed, Otter.ai is the world’s leading tool for meeting transcription, summarization, and collaboration. Using artificial intelligence, Otter generates real-time automated meeting notes, summaries, and other insights from in-person and virtual meetings - turning meetings into accessible, collaborative, and actionable data that can be shared across teams and organizations. The company is backed by early investors in Google, DeepMind, Zoom, and Tesla.

Otter.ai is an equal opportunity employer. We proudly celebrate diversity and are dedicated to inclusivity.

Otter.ai does not accept unsolicited resumes from 3rd party recruitment agencies without a written agreement in place for permanent placements. Any resume or other candidate information submitted outside of established candidate submission guidelines (including through our website or via email to any Otter.ai employee) and without a written agreement otherwise will be deemed to be our sole property, and no fee will be paid should we hire the candidate.

Salary range

Salary Range: $210,000 to $250,000 USD per year.

This salary range represents the low and high end of the estimated salary range for this position. The actual base salary offered for the role is dependent based on several factors. Our base salary is just one component of our comprehensive total rewards package.