Product Marketing Manager (SaaS AI Product)

Key Skills

Aartificial intelligence, Effective communication skills, GTM, Marketing Strategy, Planning and organization, Product Management, SaaS, Sales

Job Description

Soroco is on a mission to elevate and transform how teams everywhere work.

Powered by multiple patents, its flagship AI model, Scout, generates a work graph - a map of friction hurting your teams and business outcomes.

Today, this map drives productivity improvements in 150+ organizations globally, including several Fortune 500 companies.

Scout and the work graph have been featured in Forbes, Fortune, Harvard Business Review, and was listed on Bloomberg’s list of ideas that defined 2022.

With operations spanning Boston, London, and Bangalore, Soroco was founded by alumni of Harvard, MIT, and Carnegie Mellon.

Visit www.soroco.com to learn how we help teams discover their work graph.

Some of our recent media mentions

• The ‘Dark Side of the Moon’ in Enterprises (Forbes)
• The people who defined global business in 2022 (Bloomberg)
• The $10B visibility challenge facing F500 enterprises (HFS Research)
• Monitoring Individual Employees Isn’t the Way to Boost Productivity (Harvard Business Review)
• What’s Lost When Data Systems Don’t Communicate (Harvard Business Review)
• Soroco Named a Leader and Star Performer in Everest Group’s PEAK Matrix® for the second consecutive year

What we are looking for

 This is a once-in-a-lifetime opportunity to work with an incredibly powerful technology product and develop an entirely new product category from scratch. If you possess a remarkable flair for writing and an ability to captivate audiences with compelling stories, then we have an exciting opportunity for you as a Product Marketing Manager/ Specialist at Soroco. As part of the larger product marketing team, you will define product messaging and positioning, go-to-market strategy, drive product adoption and effective sales enablement. You will develop an in-depth understanding of our customers and our product. This is a high impact, hands-on role that will report directly to the Head of Product Marketing and work closely with our Marketing, Product, Sales, and Customer Success teams.

 The role purpose and scope 

• Craft persuasive messaging and positioning for our products, ensuring consistency across all marketing channels.
• Work with Analyst, Industry and Media leaders and drive strategic programs with them.
• Create engaging marketing collateral, including product guides, whitepapers, case studies, and sales enablement materials, to support the sales team and drive customer acquisition.
• Competitive intelligence gathering by working with cross-functional stakeholders and executing self-lead market research.
• Experience in developing engaging product videos a major plus.
• Empower Sales and other GTM teams to understand key product features and their application to specific use cases.
• Stellar written and verbal communication skills to communicate the value of products, new features and solutions to the sales and marketing team and translate technical details into user benefits.

 Experiences and Skills 

• 5+ years of proven experience in Product or Content Marketing.
• Experience in the SaaS or technology industry is a must.
• Experience working in an AI Enterprise product company a significant bonus.
• Impeccable time management, thoughtfulness, and organizational skills.
• Strong instincts for how to break down complex concepts into easy-to-understand, creative messaging for non-technical audiences.
• Sense of ownership with the ability to balance multiple projects while maintaining an organized strategy and plan.
• Experience working closely with Product, Sales, and Customer Success Teams.
• Familiarity with Analyst Relations and Public Relations is a significant bonus.