Product Marketing Manager, Avatars Experiences

Key Skills

Data science techniques, Product Management, Marketing Strategy, GTM, Effective communication skills

Job Description

This position will join a team responsible for product marketing for Avatars across VR and the Meta family of apps. This role is deeply embedded with the Avatars product team which builds platforms & tools that enable great consumer products and third-party (3P) developers to bring Meta Avatars into their experiences.

Our ideal candidate is analytical and creative, and can transition between tactical project work as well as strategic influence with product leaders. This product marketing team is focused on the inbound phase of product marketing and the strategy that informs outbound marketing with internal partners. Inbound product marketing responsibilities include foundational analysis to identify market needs by segment, opportunity sizing, gathering deep feedback from internal and external stakeholders, and representing the customer within the product team.

Product Marketing Manager, Avatars Experiences Responsibilities

• Shape product roadmaps through market & customer research, competitive analyses, audience segmentation & sizing, and deep dives into developer needs.
• Plan, coordinate, and execute product launch and GTM efforts. Drive target audience definition, value proposition & messaging development, content creation, and GTM channel activation across developer audiences to achieve awareness, adoption, and retention goals.
• Demonstrate a strong understanding of the VR and mobile/web ecosystem for users and be the voice of the market within the Org.Demonstrate a strong understanding of the broader VR ecosystem and competitive landscape to develop strategic product feedback, positioning and messaging.
• Partner effectively with Product Management and Marketing & Communications teams to lead successful product marketing communications around test and launch phases and clearly communicate value propositions of new products to go-to-market and brand teams.
• Experience collaborating cross-functionally and building consensus among multiple stakeholders in an entrepreneurial, fast moving environment

Minimum Qualifications

• 3+ years of experience in product marketing, product strategy, analytical roles or relevant experience.
• Experience communicating with a variety of audiences (both internal and external) and collaborating with cross-functional stakeholders (e.g. product managers, engineers, data science, legal, policy, partnerships, Ops)
• Experience influencing product roadmaps through relevant research and analysis
• Experience launching products positioning statements.
• Experience creating detailed go-to-market plans including audience definition.
• Experience creating clearly defined value propositions.
• Experience collaborating with cross-functional partners (Marketing, Legal, Comms, etc.) to identify & execute marketing channels/activations.

Preferred Qualifications

• Bachelor's degree.
• MBA degree.
• Experience with building and launching platforms, products, and tooling for digital marketplaces
• Experience working cross-functionally on ambiguous 0→1 projects within a fast-paced, changing environment
• Balance of creative and analytical thinking, putting forth best-in-class execution within a measurable and data-driven framework
• Interest for and understanding of Virtual Reality and/or Gaming

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.

$128,000/year to $186,000/year + bonus + equity + benefits

 Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.