Product Marketing Manager, Avatars Experiences
Meta Platforms, Inc.-
Job Type
Full Time -
Experience
4-6 year -
Salary
$128,000 - $186,000 / Year -
Location
Burlingame, CA, USA -
Job Function
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Industry
Information Technology -
Qualification
Key Skills
Data science techniques, Product Management, Marketing Strategy, GTM, Effective communication skills
Job Description
This position will join a team responsible for product marketing for Avatars across VR and the Meta family of apps. This role is deeply embedded with the Avatars product team which builds platforms & tools that enable great consumer products and third-party (3P) developers to bring Meta Avatars into their experiences.
Our ideal candidate is analytical and creative, and can transition between tactical project work as well as strategic influence with product leaders. This product marketing team is focused on the inbound phase of product marketing and the strategy that informs outbound marketing with internal partners. Inbound product marketing responsibilities include foundational analysis to identify market needs by segment, opportunity sizing, gathering deep feedback from internal and external stakeholders, and representing the customer within the product team.
Product Marketing Manager, Avatars Experiences Responsibilities
- Shape product roadmaps through market & customer research, competitive analyses, audience segmentation & sizing, and deep dives into developer needs.
- Plan, coordinate, and execute product launch and GTM efforts. Drive target audience definition, value proposition & messaging development, content creation, and GTM channel activation across developer audiences to achieve awareness, adoption, and retention goals.
- Demonstrate a strong understanding of the VR and mobile/web ecosystem for users and be the voice of the market within the Org.Demonstrate a strong understanding of the broader VR ecosystem and competitive landscape to develop strategic product feedback, positioning and messaging.
- Partner effectively with Product Management and Marketing & Communications teams to lead successful product marketing communications around test and launch phases and clearly communicate value propositions of new products to go-to-market and brand teams.
- Experience collaborating cross-functionally and building consensus among multiple stakeholders in an entrepreneurial, fast moving environment
Minimum Qualifications
- 3+ years of experience in product marketing, product strategy, analytical roles or relevant experience.
- Experience communicating with a variety of audiences (both internal and external) and collaborating with cross-functional stakeholders (e.g. product managers, engineers, data science, legal, policy, partnerships, Ops)
- Experience influencing product roadmaps through relevant research and analysis
- Experience launching products positioning statements.
- Experience creating detailed go-to-market plans including audience definition.
- Experience creating clearly defined value propositions.
- Experience collaborating with cross-functional partners (Marketing, Legal, Comms, etc.) to identify & execute marketing channels/activations.
Preferred Qualifications
- Bachelor's degree.
- MBA degree.
- Experience with building and launching platforms, products, and tooling for digital marketplaces
- Experience working cross-functionally on ambiguous 0→1 projects within a fast-paced, changing environment
- Balance of creative and analytical thinking, putting forth best-in-class execution within a measurable and data-driven framework
- Interest for and understanding of Virtual Reality and/or Gaming
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
$128,000/year to $186,000/year + bonus + equity + benefits
Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.
Company Info.
Meta Platforms, Inc.Meta Platforms (formerly known as Facebook Inc.) is a large technology company that was founded in 2004 by Mark Zuckerberg and several of his college roommates. The company is based in Menlo Park, California, and is primarily known for its flagship social media platform, Facebook. In addition to its consumer-facing products, Meta Platforms also offers a range of advertising and marketing services to businesses and organizations.
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IndustryAdvertising,Consumer electronics,Social media Company,Artificial intelligence
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No. of Employees76,000
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Location1 Hacker Way, Menlo Park, CA 94025, USA
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Website
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Jobs Posted
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Meta Platforms, Inc.Redmond, WA, USA
6-8 year
FAIR - Research Engineer, Responsible AI / AI Safety
Meta Platforms, Inc.Menlo Park, CA, USA
4-6 year
FAIR - Research Engineer, Responsible AI / AI Safety
Meta Platforms, Inc.New York, NY, USA
4-6 year
FAIR - Research Engineer, Responsible AI / AI Safety
Meta Platforms, Inc.San Francisco, CA, USA
4-6 year
Technical Program Manager - AR & AI Software Technologies
Meta Platforms, Inc.New York, NY, USA
6-8 year
Technical Program Manager - AR & AI Software Technologies
Meta Platforms, Inc.Burlingame, CA, USA
6-8 year
Associate General Counsel, Product & Privacy
Meta Platforms, Inc.Washington D.C., DC, USA
10-12 year
Fundamental AI Research Scientist, Core ML - FAIR
Meta Platforms, Inc.San Francisco, CA, USA
4-6 year
Software Engineering Manager - GenAI Media Editing
Meta Platforms, Inc.Menlo Park, CA, USA
10-12 year
Software Engineering Manager - GenAI Media Editing
Meta Platforms, Inc.New York, NY, USA
10-12 year
Software Engineering Manager - GenAI Media Editing
Meta Platforms, Inc.San Francisco, CA, USA
10-12 year
Director, Data Science - Monetization Infrastructure
Meta Platforms, Inc.Menlo Park, CA, USA
8-10 year
Director, Data Science - Monetization Infrastructure
Meta Platforms, Inc.New York, NY, USA
8-10 year
Director, Data Science - Monetization Infrastructure
Meta Platforms, Inc.Bellevue, WA, USA
8-10 year
Director, Data Science - Monetization Infrastructure
Meta Platforms, Inc.Sunnyvale, CA, USA
8-10 year
Research Scientist Manager, Generative AI - LLama
Meta Platforms, Inc.San Francisco, CA, USA
6-8 year
Graphics Software Engineer- Pipeline/Tooling, Reality Labs (Avatars)
Meta Platforms, Inc.Bellevue, WA, USA
6-8 year
Graphics Software Engineer- Pipeline/Tooling, Reality Labs (Avatars)
Meta Platforms, Inc.Seattle, WA, USA
6-8 year
Graphics Software Engineer- Pipeline/Tooling, Reality Labs (Avatars)
Meta Platforms, Inc.Burlingame, CA, USA
6-8 year
Research Scientist Intern, Generative AI/3D Scene Understanding (PhD)
Meta Platforms, Inc.Sunnyvale, CA, USA
0-2 year
Research Scientist Intern, Generative AI/3D Scene Understanding (PhD)
Meta Platforms, Inc.Redmond, WA, USA
0-2 year
Research Scientist Intern, Computer Vision & Multimodal Foundations (PhD)
Meta Platforms, Inc.Menlo Park, CA, USA
0-2 year
Research Scientist Intern, Computer Vision & Multimodal Foundations (PhD)
Meta Platforms, Inc.New York, NY, USA
0-2 year
Research Scientist Intern, Computer Vision & Multimodal Foundations (PhD)
Meta Platforms, Inc.San Francisco, CA, USA
0-2 year
Research Scientist Intern, Computer Vision & Multimodal Foundations (PhD)
Meta Platforms, Inc.Seattle, WA, USA
0-2 year
Research Scientist Intern, Video Recommendations (PhD)
Meta Platforms, Inc.Bellevue, WA, USA
0-2 year
Research Scientist Intern, Video Recommendations (PhD)
Meta Platforms, Inc.Menlo Park, CA, USA
0-2 year
Visiting Researcher, AI Mentorship Program, Modern Recommendation Systems
Meta Platforms, Inc.New York, NY, USA
2-4 year
Fundamental Multimodal Research Scientist - Generative AI
Meta Platforms, Inc.Menlo Park, CA, USA
2-4 year
Visiting Researcher, AI Mentorship Program, Modern Recommendation Systems
Meta Platforms, Inc.San Francisco, CA, USA
2-4 year
Visiting Researcher, AI Mentorship Program, Modern Recommendation Systems
Meta Platforms, Inc.Seattle, WA, USA
2-4 year
Fundamental Multimodal Research Scientist - Generative AI
Meta Platforms, Inc.San Francisco, CA, USA
2-4 year
Fundamental Multimodal Research Scientist - Generative AI
Meta Platforms, Inc.Seattle, WA, USA
2-4 year
Fundamental Multimodal Research Scientist - Generative AI
Meta Platforms, Inc.New York, NY, USA
2-4 year
Fundamental Multimodal Research Scientist - Generative AI
Meta Platforms, Inc.Bellevue, WA, USA
2-4 year
Software Engineer - OS Frameworks (Technical Leadership)
Meta Platforms, Inc.Bellevue, WA, USA
10-12 year
Applied Multimodal Research Scientist - Generative AI
Meta Platforms, Inc.New York, NY, USA
2-4 year
Applied Multimodal Research Scientist - Generative AI
Meta Platforms, Inc.Menlo Park, CA, USA
2-4 year
Applied Multimodal Research Scientist - Generative AI
Meta Platforms, Inc.Seattle, WA, USA
2-4 year
Applied Multimodal Research Scientist - Generative AI
Meta Platforms, Inc.Bellevue, WA, USA
2-4 year
Software Engineer - OS Frameworks (Technical Leadership)
Meta Platforms, Inc.New York, NY, USA
10-12 year
Software Engineer - OS Frameworks (Technical Leadership)
Meta Platforms, Inc.Burlingame, CA, USA
10-12 year
Software Engineer - OS Frameworks (Technical Leadership)
Meta Platforms, Inc.Seattle, WA, USA
10-12 year
Software Engineer - OS Frameworks (Technical Leadership)
Meta Platforms, Inc.Redmond, WA, USA
10-12 year
Software Engineer - OS Frameworks (Technical Leadership)
Meta Platforms, Inc.United States
10-12 year
Research Scientist Intern, Speech & Audio Technologies (PhD)
Meta Platforms, Inc.London, UK
0-2 year
Research Scientist, 3D Computer Vision & Machine Learning (PhD)
Meta Platforms, Inc.London, UK
2-4 year
Data Engineer, Analytics
Meta Platforms, Inc.Austin, TX, USA; Bellevue, WA, USA; Boston, MA, USA; Burlingame, CA, USA; Durham, NC, USA; Fremont, CA, USA; Los Angeles, CA, USA; Menlo Park, CA, USA; New York, NY, USA; Redmond, WA, USA; San Francisco, CA, USA; Seattle, WA, USA; Sunnyvale, CA, USA; United States; Washington D.C., DC, USA
4-6 year
Data Engineer, Product Analytics
Meta Platforms, Inc.Austin, TX, USA; Bellevue, WA, USA; Burlingame, CA, USA; Fremont, CA, USA; Los Angeles, CA, USA; Menlo Park, CA, USA; New York, NY, USA; Redmond, WA, USA; San Francisco, CA, USA; Seattle, WA, USA; Sunnyvale, CA, USA; Washington D.C., DC, USA
4-6 year
Research Scientist, Machine Learning (PhD)
Meta Platforms, Inc.Bellevue, WA, USA; Boston, MA, USA; Burlingame, CA, USA; Los Angeles, CA, USA; Menlo Park, CA, USA; New York, NY, USA; Seattle, WA, USA; Sunnyvale, CA, USA; United States; Washington D.C., DC, USA
0-2 year
Research Scientist, Systems and Infrastructure (PhD)
Meta Platforms, Inc.Bellevue, WA, USA; Boston, MA, USA; Los Angeles, CA, USA; Menlo Park, CA, USA; New York, NY, USA; Redmond, WA, USA; San Francisco, CA, USA; Seattle, WA, USA; Sunnyvale, CA, USA; Washington D.C., DC, USA
4-6 year
Data Scientist, Reality Labs Sales Analytics
Meta Platforms, Inc.Bellevue, WA, USA; Burlingame, CA, USA; Chicago, IL, USA; Fremont, CA, USA; Menlo Park, CA, USA; New York, NY, USA; San Francisco, CA, USA; Seattle, WA, USA; Sunnyvale, CA, USA; United States
4-6 year
Software Engineer, Machine Learning - Monetization
Meta Platforms, Inc.Bellevue, WA, USA; Boston, MA, USA; Burlingame, CA, USA; Fremont, CA, USA; Menlo Park, CA, USA; New York, NY, USA; Redmond, WA, USA; San Francisco, CA, USA; Seattle, WA, USA; Sunnyvale, CA, USA
4-6 year
Software Engineer - ML Systems (Technical Leadership)
Meta Platforms, Inc.Bellevue, WA, USA; Boston, MA, USA; Burlingame, CA, USA; Los Angeles, CA, USA; Menlo Park, CA, USA; New York, NY, USA; Redmond, WA, USA; Seattle, WA, USA; United States
2-4 year
Program Analyst - Publishing Services
Meta Platforms, Inc.Austin, TX, USA; Bellevue, WA, USA; Boston, MA, USA; Chicago, IL, USA; Los Angeles, CA, USA; Menlo Park, CA, USA; New York, NY, USA; Seattle, WA, USA; Sunnyvale, CA, USA
6-8 year
Software Engineer (Leadership) - Machine Learning
Meta Platforms, Inc.Bellevue, WA, USA; Boston, MA, USA; Los Angeles, CA, USA; Menlo Park, CA, USA; New York, NY, USA; San Francisco, CA, USA; Seattle, WA, USA; Sunnyvale, CA, USA; United States
8-10 year
Postdoctoral Researcher, Artificial Intelligence (PhD)
Meta Platforms, Inc.Bellevue, WA, USA; Boston, MA, USA; Menlo Park, CA, USA; New York, NY, USA; Pittsburgh, PA, USA; San Francisco, CA, USA; Seattle, WA, USA; United States
0-2 year
Research Engineer, Language - Generative AI
Meta Platforms, Inc.Bellevue, WA, USA; Menlo Park, CA, USA; New York, NY, USA; Redwood City, CA, USA; San Francisco, CA, USA; Seattle, WA, USA; United States
8-10 year
AI Research Scientist - Computer Vision (Technical Leadership)
Meta Platforms, Inc.Boston, MA, USA; Burlingame, CA, USA; Menlo Park, CA, USA; New York, NY, USA; Pittsburgh, PA, USA; Redmond, WA, USA; Seattle, WA, USA
6-8 year
Research Scientist Intern, Graph Science and Statistics Research (PhD)
Meta Platforms, Inc.Menlo Park, CA, USA; New York, NY, USA; San Francisco, CA, USA; Seattle, WA, USA
0-2 year
Product Design Director
Meta Platforms, Inc.Bellevue, WA, USA; Burlingame, CA, USA; Los Angeles, CA, USA; Menlo Park, CA, USA; New York, NY, USA; Seattle, WA, USA; United States
10-12 year
Data Scientist, SBG Marketing Science
Meta Platforms, Inc.Austin, TX, USA; Chicago, IL, USA; Los Angeles, CA, USA; Menlo Park, CA, USA; New York, NY, USA; San Francisco, CA, USA; Seattle, WA, USA
4-6 year
Program Manager - Publishing Services
Meta Platforms, Inc.Austin, TX, USA; Boston, MA, USA; Burlingame, CA, USA; Chicago, IL, USA; Menlo Park, CA, USA; Sunnyvale, CA, USA; Washington D.C., DC, USA
6-8 year
Software Engineering Manager, Machine Learning
Meta Platforms, Inc.Bellevue, WA, USA; Burlingame, CA, USA; Menlo Park, CA, USA; New York, NY, USA; Redmond, WA, USA; Seattle, WA, USA
6-8 year
Embedded Software Engineer, Firmware - Reality Labs
Meta Platforms, Inc.Austin, TX, USA; Burlingame, CA, USA; Irvine, CA, USA; Los Angeles, CA, USA; Redmond, WA, USA; San Diego, CA, USA; Sunnyvale, CA, USA
6-8 year
Software Engineer, Language - Generative AI
Meta Platforms, Inc.Bellevue, WA, USA; Menlo Park, CA, USA; New York, NY, USA; Redmond, WA, USA; Seattle, WA, USA; United States
2-4 year
Software Engineer, Computer Vision - Reality Labs
Meta Platforms, Inc.Bellevue, WA, USA; Burlingame, CA, USA; Menlo Park, CA, USA; New York, NY, USA; Redmond, WA, USA; Seattle, WA, USA
4-6 year
Software Engineer, Systems ML
Meta Platforms, Inc.Burlingame, CA, USA; Fremont, CA, USA; Menlo Park, CA, USA; Mountain View, CA, USA; Pittsburgh, PA, USA; Sunnyvale, CA, USA
6-8 year
Fundamental AI Research Scientist, CoreML - FAIR
Meta Platforms, Inc.Boston, MA, USA; Menlo Park, CA, USA; New York, NY, USA; Pittsburgh, PA, USA; San Francisco, CA, USA; Seattle, WA, USA
4-6 year
Software Engineer, Computer Vision
Meta Platforms, Inc.Burlingame, CA, USA; Menlo Park, CA, USA; Redmond, WA, USA; Seattle, WA, USA; Sunnyvale, CA, USA; United States
2-4 year
Lead Counsel, Meta Business Group
Meta Platforms, Inc.Austin, TX, USA; Chicago, IL, USA; Menlo Park, CA, USA; New York, NY, USA; Seattle, WA, USA; Washington D.C., DC, USA
6-8 year
Software Engineer, Computer Vision (Technical Leadership)
Meta Platforms, Inc.Bellevue, WA, USA; Boston, MA, USA; Menlo Park, CA, USA; New York, NY, USA; San Francisco, CA, USA; Seattle, WA, USA
4-6 year
Research Scientist - Ads Long-Term Technology Track
Meta Platforms, Inc.Bellevue, WA, USA; Boston, MA, USA; Menlo Park, CA, USA; New York, NY, USA; San Francisco, CA, USA; Seattle, WA, USA; United States
2-4 year
Product Manager, Leader
Meta Platforms, Inc.Bellevue, WA, USA; Burlingame, CA, USA; Menlo Park, CA, USA; New York, NY, USA; Seattle, WA, USA
8-10 year
AI Applied Research Scientist, Speech Recognition
Meta Platforms, Inc.Seattle, WA, USA; Menlo Park, CA, USA
4-6 year
ASIC Engineer, Architecture
Meta Platforms, Inc.Austin, TX, USA; Menlo Park, CA, USA; Sunnyvale, CA, USA
6-8 year
ASIC Engineer, Design Verification
Meta Platforms, Inc.Austin, TX, USA; Menlo Park, CA, USA; Sunnyvale, CA, USA
6-8 year
Audio Research ML Software Engineer
Meta Platforms, Inc.Burlingame, CA, USA; Redmond, WA, USA; Sunnyvale, CA, USA
4-6 year