Product Marketing Manager, Meta for Work

Meta Platforms, Inc.
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Job Description

This person will be responsible for influencing VR for Work experiences product strategy and development, and leading go-to-market strategy as part of the Product Marketing Team. To be successful, the candidate will bring a combination of strategic vision, communication skills, collaborative mindset, and SW product launch experience having worked in highly cross-functional, dynamic environments built to move fast, ruthlessly prioritize, and pivot quickly as needed to incubate future technologies.

Product Marketing Manager, Meta for Work Responsibilities

  • Influence product strategy and roadmap by partnering closely with Product, informed by customer insights
  • Define success metrics for products and core technology solutions, ensuring product market fit and long-term lifecycle management
  • Lead and define product positioning, audience definition and sizing, research, pricing, and naming for a portfolio of products and technologies
  • Provide thought leadership to help guide executives on decisions and tradeoffs related to product strategy
  • Lead the definition and development of the go-to-market strategy for product launches, working cross functionally across the organization that is grounded in the customer journey framework, user insights, and market dynamics
  • Act as the point of contact for communicating GTM updates and reviews with cross functional leadership
  • Support growth initiatives for live software products and services, working with cross functional partners including Marcom, Partnerships, and Comms to meet acquisition and engagement goals
  • Analyze product performance, synthesize customer feedback and advocate for improvements

Minimum Qualifications

  • 3+ years experience with inbound or outbound product marketing for enterprise tech hardware, software or transferable industry
  • Combination of strategic product marketing experiences and hands-on tactical execution
  • Experience with customer research and proficiency in using data and insights to inform product and GTM strategy
  • Experience working in a cross-functional capacity within a fast-paced, changing environment

Preferred Qualifications

  • Product Marketing experience in B2B environments, marketing communications, and/or product management
  • Domain knowledge in VR, AR, AI/ML and/or hardware/software platforms
  • Experience with both early stage products and established products
  • Experience with end-to-end product lifecycle management
  • BA/BS degree in marketing, business, product development, or related field
  • MBA degree

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.

$128,000/year to $186,000/year + bonus + equity + benefits

 Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.

Company Info.

Meta Platforms, Inc.

Meta Platforms (formerly known as Facebook Inc.) is a large technology company that was founded in 2004 by Mark Zuckerberg and several of his college roommates. The company is based in Menlo Park, California, and is primarily known for its flagship social media platform, Facebook. In addition to its consumer-facing products, Meta Platforms also offers a range of advertising and marketing services to businesses and organizations.

  • Industry
    Advertising,Consumer electronics,Social media Company,Artificial intelligence
  • No. of Employees
    76,000
  • Location
    1 Hacker Way, Menlo Park, CA 94025, USA
  • Website
  • Jobs Posted

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