AVP. Customer and Marketing Analytics, Group Business Banking

Key Skills

Adobe Analytics, Apache Hadoop, Big Data Technology, Cloudera, Data science techniques, Marketing analytics, Natural Language Processing (NLP), Python Programming, R Programming, SAS, Statistics

Job Description

• Growing existing customer franchise and balances – cross-selling, retention, next best offer + conversation, personalized customer engagement (online + offline)
• Improving digital (mobile app and internet banking) adoption and customer interaction via personalized, omni-channel engagement
• Candidate is expected to build predictive models/analytics using:
• a suite of statistical / data science techniques (regression, gradient boosted trees, network analytics, neural networks, NLP, audio/image processing, etc) that is best fit for purpose / use both structured and unstructured data (test, audio, image, streams, etc) that can be found within the bank and external partners, vendors or in the internet in general (social media, web-crawled data, etc)
• Work with BB’s ecosystem / partnership team to increase monetization of partner / platform data (eg, e-commerce, payments, ERP solutions, etc), and actively source for new data sources / revenue streams
• Manage marketing campaign & marketing platform (Adobe Campaign, Adobe Analytics, etc). Manage regular marketing campaign operations, including leads generation, regular reviews and feedback to improve conversion rate / campaign / model effectiveness

Job Requirements

•  >4 years of experience in retail / SME marketing analytics roles within a bank, fintech, or consulting environment.
• Undergraduate degree in a quantitative programme, such as Decision Science, Statistics, etc. MBA / post graduate degree is desirable
• Very strong data/decision science, programming and technology skill
• Very proficient in SAS for data management and modeling
• Advantageous to have proficiency in Python or R for data science and Hadoop ecosystem for data management – UOB uses Cloudera Apache Hadoop big data platform
• Adobe Marketing platform (Adobe Analytics, Campaign, etc) for online and offline marketing campaign management and insights
• Analytical mind with sound business insight, excellent communicator (verbal and written), highly meticulous, and self-motivated
• Maturity that will enable the candidate to be a credible counterpart to business managers and senior management, and the ability to develop on-going ‘trusted advisor’ relationships based on the ability to understand, analyse, discuss and address key business challenges raised

Be a part of UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.