Senior Technical Lead - Web Implementation

Key Skills

Python Programming, Scala Programming, C++, Java Programming, Machine learning techniques, Data science techniques, SQL, Apache Hadoop, MapReduce, TensorFlow, PyTorch, R Programming

Job Description

Employment Type: Full time

Experience: 5-8 years

Summary of Job

The role involves the person to do implementation analytics for which experience in Adobe Analytics is mandatory along with Tag Management.

Key Accountabilities

• Adobe Analytics (aka Omniture / SiteCatalyst) implementation experience across the lifecycle.
• Person should be very well versed with Tag Management Solutions like Adobe Dynamic Tag Manager, Adobe Launch
• Excellent JavaScript experience in coding and troubleshooting the analytics implementation on a given site
• Create and maintain Adobe Analytics JavaScript tags and plugins.
• Good understanding of Optimization / Testing Tools Experience like Adobe Test & Target, Optimizely etc.
• Convert scope and requirements to Solution Design Reference (SDR) document
• Be able to convert SDR to exact JS code to be added on page or user actions on page
• Thorough knowledge of reporting console and admin console
• Collaboration with various business stakeholders in scoping out analytics implementation for new initiatives
• Hands-on experience with one or more debugging tools like Charles, Chrome Debugger.
• Hands-on experience in implementing 3rd party or Marketing pixels such as Google gTag, Facebook Pixel, Linked Insight tags etc...
• Good understanding on Reporting and Analytics concepts

Qualifications and Skills Required

• Adobe Analytics
• DTM/Launch
• Developer Tools (Chrome, Firefox)
• Charles/Fiddler (Web Proxy Application)
• JavaScript (Basics/Advanced)
• GIT
• JIRA

Must have

• At least 4-6 years’ experience in digital analytics, with high exposure to international clients
• Excellent communication and interpersonal skills
• Expert in Adobe Analytics / Google Analytics
• Strategic thinker with excellent skills in planning and execution.
• Deep domain expertise, understanding of current & future trends and best practices in digital marketing analytics