Marketing Data & Analytics Lead Analyst (REMOTE)

Key Skills

Client Handling, Data Analytics, Data science techniques, Data Visualization, Design, Google Analytics, GTM, JavaScript, Leadership Skill, Looker, PowerBI, Tableau

Job Description

• Marketing analytics audits, strategy, road-mapping
• Tagging, real-time event streaming, data layer design & development
• GA4 and/or Adobe Analytics platform strategy and implementation
• BI, data visualization, multi-channel attribution, and reporting/dashboard strategy, development, production management and enhancement
• Real-time testing & optimization strategy, implementation, deployment

Perficient is always looking for the best and brightest talent and we need you! We’re a quickly growing, global digital consulting leader, and we’re transforming the world’s largest enterprises and biggest brands. You’ll work with the latest technologies, expand your skills, and become a part of our global community of talented, diverse, and knowledgeable colleagues.

RESPONSIBILITIES

• Develop and analyze reports in analytics platforms to address client data needs. 
• Directly manage analytics team members and be responsible for their day-to-day activities and career growth.
• Lead analytics assessment and implementation projects.
• Manage technical resources for analytics and tag management platform implementations.
• Define and document client requirements. Create and manage project plans.
• Utilize tag management platforms to create, update, and manage client tagging solutions.
• Provide leadership, assign tasks, and manage a team of analysts and developers.
• Create data visualization and dashboarding deliverables.
• Collaborate with other digital marketing practice leaders on an ongoing basis.
• Provide analytics and tagging assessments to clients.
• Identify and help develop new business opportunities with existing and new clients.
• Collaborate with our platform partners to establish new areas of growth.
• This position reports to the Data & Analytics Practice Leader.

QUALIFICATIONS

• 6 or more years of experience in digital marketing analytics with GA or Adobe Analytics
• 6 or more years of experience of GTM, Adobe Launch, or Tealium IQ tag management platform experience
• 2 or more years of experience managing an analytics team or analytics resources
• Bachelor’s degree in analytics, marketing, data science, or similar field. Master’s degree or post-Bachelor certification a plus.
• Adobe ACE certification and/or Google Analytics GAIQ certification
• 3 or more years of front-end JavaScript development experience
• Experience with data visualization platforms such as Looker/Google Data Studio, Tableau, and Power BI
• Experience managing enterprise level analytics implementations
• Strong analytical skills, mindfulness, and ability to multitask across multiple projects
• Strong people skills and ability to interface, lead and collaborate with client stakeholders, client and Perficient technical resources
• Experience in managing enterprise partnerships and building relationships with key stakeholders
• Experience providing technical, functional, and business coaching to analysts and developers
• Excellent problem solving and decision-making skills

Perficient full-time employees receive complete and competitive benefits. We offer a collaborative work environment, competitive compensation, generous work/life opportunities and an outstanding benefits package that includes paid time off plus holidays. In addition, all colleagues are eligible for a number of rewards and recognition programs. Encouraging a healthy work/life balance and providing our colleagues great benefits are just part of what makes Perficient a great place to work.