Research & Insights Manager

Key Skills

Data Analysis, Data Manipulation, Data structuring, Design, Effective communication skills, Leadership, Microsoft-Excel, Operations, Optimization, Product Development, Sales

Job Description

• Title: Research and Insights Manager
• Job Type: Full-time, Hybrid
• Job Location: New York, NY
• Salary Range: $90,000 - $100,000 OTE

Role Summary:

Kargo is looking for a dynamic and passionate researcher to join our Research and Insights team– a strategic, cross-functional group that directly supports multiple functions of the business.

We are seeking someone with strong expertise in proving ad effectiveness, who understands the value of uncovering insights from internal and external data. This position requires an analytical and strategic mind that is able to absorb large amounts and varied sources of data while having the capability to see the “why” beyond the data to provide insights. Successful candidates will possess strong intellectual curiosity and a passion for achieving practical business impact. Skills in problem definition, analysis, and recommendation development will also be critical.

The Research & Insights Manager will be an individual contributor, responsible for developing thought leadership and proprietary research on the role of mobile and video advertising, supporting major RFPs, and working closely with the Sales team to conduct ad effectiveness studies across our network. This role will also play a critical role in helping marketers understand campaign performance.

What You'll Do:

• Leverage syndicated and custom ROI/ad effectiveness research methods to show performance
• Internal research expert to the sales teams, surfacing trends, consumer insights, and opportunities from primary research and syndicated sources
• Deliver unique thought leadership research for the company that can be used to develop deeper insights and client relationships
• Participate in client-facing strategy sessions and research presentations to further relationships with the largest advertisers
• Collaborate closely with cross-functional teams including Sales, Marketing, and Product to ensure the success of Kargo
• Internal research expert to the sales teams, surfacing trends, consumer insights, and opportunities from primary research and syndicated sources
• Work with the Data team to mine internal data and gain insights that can be used for product development and marketing
• Work closely with marketing teams to market thought leadership, develop brand positioning, and produce case studies showcasing best practices

Who You Are:

• 4+ years of relevant work experience in advertising effectiveness and primary custom research
• Direct experience with research services like comScore, Nielsen, Metrix Lab, Four Square, Dynata, Millward, Brown Digital, Moat, eMarketer etc.
• Experience conceiving of, executing, and working with Marketing to produce custom research and thought leadership studies
• Experience analyzing the ROI of media campaigns and initiatives
• Experience with creative evaluations
• Strategic thinker with the ability to formulate innovative solutions to complex problems and keep ahead of industry trends
• Experience supporting advertising agencies and sales/business development teams with consumer insight initiatives
• Exceptional verbal and written communication skills and demonstrable ability to motivate high-performing teams
• Experience in quantitative and qualitative research methodologies
• Expert Excel user and ability to extract and manipulate data with a high degree of accuracy
• Experience in managing direct reports

The Perks: 

• Flexible PTO + 10 sick days a year
• Tuition reimbursement up to $1,000 a year
• Monthly wellness benefit
• Daily complimentary lunch when working in a Kargo office

The Recognition:

Kargo and Kargo leadership are regularly recognized for the company’s growth and achievements, including: 

• B&T’s Best Media Platform (2021) 
• Digiday Awards’ Media Award for Best Digital Product Innovation (2021) 
• Martech Breakthrough Awards’ Content Management Innovation (2021, 2017)
• Three MMA Smarties (2018) 
• Adweek Innovative Mobile Ad Player (2017) 
• Best Places to Work (2017)

Kargo unites the world's leading brands, retailers and premium publishers across screens using innovative technology and advanced creative ad formats. At Kargo, we're all about bringing together the best of the best with a spark of creativity to stand out from the crowd. The same is true for our employees. What makes Kargo and each Kargo team member exceptional makes our company special. Kargo believes differences should be celebrated and is committed to diversity in the workplace. As an Equal Opportunity employer, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, national origin, protected veteran status, disability or other legally protected status. Individuals with disabilities are provided reasonable accommodation to participate in the job application process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.