Associate Research & Insights Manager

Key Skills

Data Analysis, Data structuring, Design, Operations, Optimization, Sales

Job Description

• Title: Associate Research & Insights Manager
• Job Type: Full-Time; Hybrid
• Job Location: Los Angeles, CA
• Salary Range: $70,000 - $80,000 OTE

Summary of Job’s Purpose:

Kargo is looking for a dynamic and passionate researcher to join our Research and Insights team– a strategic, cross-functional group that directly supports multiple functions of the business.

We are seeking someone with strong expertise in proving ad effectiveness, who understands the value of uncovering insights from internal and external data. This position requires an analytical and strategic mind that is able to absorb large amounts and varied sources of data while having the capability to see the “why” beyond the data to provide insights. Successful candidates will possess strong intellectual curiosity and a passion for achieving practical business impact. Skills in problem definition, analysis, and recommendation development will also be critical.

The Associate Research & Insights Manager will work closely with the Senior Manager, Research, Client Services, Campaign Management, and Sales Teams and will be responsible for synthesizing and delivering compelling insights and stories that support Kargo’s business, derived from 1st and 3rd party data. This position will be based in our Califorrnia office in Santa Monica.

The Position:

• Provide support in all stages of ad effectiveness research including study design, field management, data analysis, and client deliverables..
• Liaise with industry research vendors daily to assess feasibility, activate campaigns, monitor optimizations, and present findings to clients.
• Collaborate closely with cross-functional teams including Sales, Marketing, Operations, and Product to ensure campaigns are set up for success.
• Participate in client-facing strategy sessions, campaign kick-off meetings, and end-of-campaign result presentations with recommendations for future campaigns
• Internal research expert to stakeholders, surfacing trends, consumer insights, and opportunities from primary research and syndicated sources
• Establish processes and work closely with internal operations teams to ensure technical campaign measurement setup and tracking
• Identify, investigate, and evaluate new media measurement models, data sources, and research partners

The Requirements:

• 2-3 years of experience in research, analytics, or measurement role
• Expert in digital brand lift measurement 
• Experience in digital, video, and/or CTV preferred 
• Direct experience with research services like comScore, Nielsen, Upwave, Dynata, Kantar, Foursquare, IRI, Samba, eMarketer, etc.
• Technical knowledge of campaign setup
• Strategic thinker with the ability to formulate innovative solutions to complex problems and keep ahead of industry trends
• Experience supporting advertising agencies and sales/business development teams with consumer insight initiatives
• Exceptional verbal and written communication skills and demonstrable ability to motivate high-performing teams
• Excel expert user and ability to extract and manipulate data with a high degree of accuracy

The Perks: 

• Flexible PTO + 10 sick days a year
• Tuition reimbursement up to $1,000 a year
• Monthly wellness benefit
• Daily complimentary lunch when working in a Kargo office

The Recognition:

Kargo and Kargo leadership are regularly recognized for the company’s growth and achievements, including: 

• B&T’s Best Media Platform (2021)
• Digiday Awards’ Media Award for Best Digital Product Innovation (2021)
• Martech Breakthrough Awards’ Content Management Innovation (2021) (2017)
• Three MMA Smarties (2018)
• Adweek Innovative Mobile Ad Player (2017)