Senior Product Manager - Data Science & Marketing Effectiveness

Key Skills

Data science techniques, Marketing analytics, Marketing Strategy, Product Analytics, Product Management

Job Description

Are you interested to play a key role in providing useful tools to enable the future of Marketing within the LEGO Group?

We are looking for a data minded digital product manager to hold a leading role in evolving our marketing effectiveness efforts which drive marketing decisions on a global, channel, regional and local level.

This is an amazing opportunity to influence the way the LEGO Group is connecting with its shoppers and contributing to the company's long-term ambition to reach more children through play and education!

Core Responsibilities:

• Work closely with the marketing organization, data science team, our media agency and other partners in setting the vision for marketing effectiveness and analytics
• Develop an ambitious and clear product vision and communicate it to key business partners and the team, so they’re aligned, and invested in the strategic direction
• Translate business goals and product strategy into a product roadmap, identifying and generating innovations that grow market share, drive commercial and brand value
• Define, monitor, and report the product teams’ quarterly performance, in line with our portfolio strategic OKR's
• Lead product discovery with the team, researchers, and wider collaborators to develop, experiment and test new insights
• Set clear priorities and manage resources to support a technology roadmap, based on the overall ambition for the product team, and improving business impact and delivering value
• Define clear user journeys that will allow for strong adoption and natural fit into business processes and ways of working. This includes responsibility for the implementation of best-in-class data privacy, legal, and ethical guidelines for use of data.

Play your part in our team succeeding!

The Marketing Product Organization sets the overall vision for the technology enablers that will drive business and brand objectives. With a directive to define, support, and future-proof planning, activation, and performance marketing technology capabilities of the LEGO Group, this team enables marketing effectiveness and efficiencies. The Product Manager for this team will set the vision and capabilities for this tech product that will enable greater precision for and effectiveness of marketing communications.

The Marketing Product Organization is centrally located in the global Brand, Marketing, Insights, and Partnerships Organization as part of Product Marketing and Development (PMD), a distributed team working across our global, channels, regional, and local marketing units.

Do you have what it takes?

• Proven experience in marketing technology, preferably in the areas of data science, either as an in-house lead or in an agency capacity
• You have led successful, cross functional agile product-teams, you’re passionate about shipping value to customers or end users early and often, having fun whilst doing it, and looking after your team
• You thrive in a commercial setting where you inspire and align with your marketing counterparts to deliver value to the end users and the business.
• You have a solid understanding of Marketing across media channels and audiences, Marketing Mix Modelling and regression analysis.
• You are curious and passionate about leading change through data-driven marketing insights.
• You are a great communicator, and empathetic, you can build effective relationships with partners quickly.
• You ensure effective leadership and supportive coaching to your team; maintaining a continuous learning environment, setting clear objectives and proactively encouraging personal and professional development

What’s in it for you?

Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model 'Best of Both', role eligibility and frequency with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

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