Decision Sciences Analyst

Kobie Marketing
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Job Description

Who You Are and What You'll Do 

In your position as Decision Sciences Analyst, you'll play an integral part of a team responsible for delivering data-driven, actionable customer insights that directly contribute to increased sales/profit through our clients’ customer loyalty programs.

You'll bring your experience with a breadth of marketing techniques, an ease of working with customer data, and an understanding of advanced mathematics and statistical techniques. This position is a client-facing, hands-on role that is responsible for helping shape our clients’ strategic direction for their loyalty initiatives.

Your Day to Day

  • Play a key role as part of a team responsible for delivering data-driven, actionable customer insights that directly contribute to increased sales/profit through our clients’ customer loyalty programs.?
  • Provide actionable recommendations that drive business objectives by drawing out key insights from in-depth, complex data sources based on a thorough understanding of client’s strategy, success criteria, and program objectives
  • Develop data visualizations and narratives that make data and analysis consumable by all levels and expertise of internal and external stakeholders
  • Collaborate with Data Engineering and Data Science teams to design and develop new tools, models, and data sources to support our client’s business objectives and overcome challenges
  • Proactively create learning agendas, test plans, and solutions that make attribution unassailable and maximize key KPIs such as incremental ROI and LTV 
  • Manage workflow, scope and prioritization of client requests and Kobie investments

Knowledge, Skills and Experience That Will Help You Be Successful in this role:

  • 2-4+ years previous relevant customer analytics and/or marketing/CRM experience 
  • Great storyteller with data that is able to influence senior stakeholders with insights and recommendations
  • Demonstrated success using customer segmentation techniques such as RFM, cluster analysis and regression modeling to drive targeted marketing 
  • Solid project management skills and experience in juggling multiple projects at a time 
  • Bachelor’s Degree in Statistics, Marketing, Economics, or Computer Science 

Additional Experience that Will Help You Stand out as a Candidate:

  • Python/SQL programming experience 
  • Master’s in Statistics, Economics or Applied Mathematics, or MBA 
  • Proficiency in fundamental marketing and loyalty principles
  • Familiarity with data exploration and data visualization tools like Tableau or PowerBI 

We are diverse and proud of it. We don’t just accept differences – we embrace,?share,?and celebrate?them! 

Company Info.

Kobie Marketing

Kobie is a global loyalty marketing company driving engagement that matters. We deliver end-to-end loyalty solutions by designing, building, optimizing and supporting customer experiences for the world’s most successful brands. As a Forrester Leader with more than 30 years of experience, Kobie helps clients grow enterprise value and ROI through best-in-market strategic tools and a loyalty-led marketing technology platform, Kobie Alchemy® Loyalty

  • Industry
    Advertising
  • No. of Employees
    300
  • Location
    Saint Petersburg, FL, USA
  • Website
  • Jobs Posted

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Kobie Marketing is currently hiring Decision Sciences Analyst Jobs in St. Petersburg, FL, USA with average base salary of $120,000 - $190,000 / Year.

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