Job Description
Who You Are and What You'll Do
In your position as Decision Sciences Analyst, you'll play an integral part of a team responsible for delivering data-driven, actionable customer insights that directly contribute to increased sales/profit through our clients’ customer loyalty programs.
You'll bring your experience with a breadth of marketing techniques, an ease of working with customer data, and an understanding of advanced mathematics and statistical techniques. This position is a client-facing, hands-on role that is responsible for helping shape our clients’ strategic direction for their loyalty initiatives.
Your Day to Day
- Play a key role as part of a team responsible for delivering data-driven, actionable customer insights that directly contribute to increased sales/profit through our clients’ customer loyalty programs.?
- Provide actionable recommendations that drive business objectives by drawing out key insights from in-depth, complex data sources based on a thorough understanding of client’s strategy, success criteria, and program objectives
- Develop data visualizations and narratives that make data and analysis consumable by all levels and expertise of internal and external stakeholders
- Collaborate with Data Engineering and Data Science teams to design and develop new tools, models, and data sources to support our client’s business objectives and overcome challenges
- Proactively create learning agendas, test plans, and solutions that make attribution unassailable and maximize key KPIs such as incremental ROI and LTV
- Manage workflow, scope and prioritization of client requests and Kobie investments
Knowledge, Skills and Experience That Will Help You Be Successful in this role:
- 2-4+ years previous relevant customer analytics and/or marketing/CRM experience
- Great storyteller with data that is able to influence senior stakeholders with insights and recommendations
- Demonstrated success using customer segmentation techniques such as RFM, cluster analysis and regression modeling to drive targeted marketing
- Solid project management skills and experience in juggling multiple projects at a time
- Bachelor’s Degree in Statistics, Marketing, Economics, or Computer Science
Additional Experience that Will Help You Stand out as a Candidate:
- Python/SQL programming experience
- Master’s in Statistics, Economics or Applied Mathematics, or MBA
- Proficiency in fundamental marketing and loyalty principles
- Familiarity with data exploration and data visualization tools like Tableau or PowerBI
We are diverse and proud of it. We don’t just accept differences – we embrace,?share,?and celebrate?them!
Company Info.
Kobie Marketing
Kobie is a global loyalty marketing company driving engagement that matters. We deliver end-to-end loyalty solutions by designing, building, optimizing and supporting customer experiences for the world’s most successful brands. As a Forrester Leader with more than 30 years of experience, Kobie helps clients grow enterprise value and ROI through best-in-market strategic tools and a loyalty-led marketing technology platform, Kobie Alchemy® Loyalty