Performance Marketing Manager

Key Skills

Analytical and Problem solving, B2B, Data science techniques, Effective communication skills, Google-Analytics, Marketing Strategy, SaaS

Job Description

The Search Marketing Manager develops and manages international paid search programs to drive growth across all business segments. The ideal candidate is a data-driven performance marketer with a stellar SEM knowledge, understanding of attribution and with solid working knowledge of other digital channels such as display, video, and/or mobile advertising. The Search Marketing Manager will collaborate with cross-functional stakeholders from finance, product, data science, engineering, analytics, global eCommerce, and demand generation teams to help us drive the SEM program to the next level to attain monthly, quarterly, and annual program KPIs.

This position is an individual contributor role reporting to the Director Performance Marketing.

Responsibility

• Lead the Search Marketing efforts in LATAM and APJ by developing, launching, and optimizing ROI-driven paid search campaigns
• Become the primary thought leader, spokesperson and partner for Search Marketing in the regions, and be the key stakeholder for the local marketing teams
• Drive continuous optimization across all facets of campaigns by partnering with cross-functional teams to develop, localize and test new ad copy, content, and landing pages
• Leverage campaign and sales metrics from native advertising platforms such as Google Ads as well as internal data warehouse tools to analyze performance and optimize programs
• Recommend and define SEM campaign strategies, tactics, and test plans to achieve business objectives
• Monitor the offline data feed integration and recommend improvements that will help define the future SEM roadmap
• Help implement and trouble-shoot marketing technologies, including advertising pixels, 3rd party tags, audience segments, and parameter tracking
• Partner with the cross functional stakeholders like product managers, analytics, data science, to help the SEM team drive higher revenue

Hybrid:

Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• Bachelor’s degree
• 5+ years of experience in digital advertising

Preferred

• 4+ years of experience managing campaigns in Google Ads and/or Bing Ads platforms
• Exceptional analytical and problem-solving skills, including basic modeling and forecasting, performance analysis, and technical troubleshooting
• Powerful written and verbal communication skills
• Self-motivated, self-starter, able to independently execute with minimal supervision in a fast-paced environment with rapidly changing priorities
• Ability to leverage large datasets to run campaign analysis and provide recommendations with demonstrable experience driving growth through testing and analysis
• Experience with analytics platforms and upper funnel analysis for awareness campaigns
• Experience managing large global paid search budgets in excess of $10M annually
• Familiarity with any of: Google Analytics, Google Tag Manager, AdRoll, Apple Search Ads, Demandbase, Eloqua, Facebook Ads, LiftOff, LinkedIn Advertising, Optimizely, or Tableau
• SEO experience a plus
• Experience marketing B2B and/or SaaS products a plus
• Knowledge of a foreign language a plus

Life at Docusign

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.