Marketing Performance Measurement Sr. Manager

Key Skills

Analytical and Problem solving, Large Language Models - LLMs, Machine learning techniques, Python Programming, R Programming, Tableau, UI design, UX design

Job Description

We are seeking a talented and motivated EU Marketing Performance Measurement Sr. Manager , to join our Marketing Mix Modelling (MMM) transformation team as part of Pet Nutrition’s Digital First ambition. This crucial role ensures the program's success in the EU region.

What will be your key responsibilities?

• Build strong and trusted relations with regional stakeholders to understand their business needs, challenges and goals.
• Elicit and validate regional hypothesis through MMM.
• Perform data validation and ensure data accuracy and integrity.
• Interpret, synthesize and quantify insights providing support and actionable recommendations to regional users and stakeholders
• Identify opportunities for process improvements and optimization through data analysis.
• Partnering with regional analytics director on change management and driving impact
• Evaluate, monitor and report regional benefits to senior management and governance boards.
• Collaborate with project managers, developers, testers, and other team members to ensure quality and timely delivery of solution

What are we looking for?

• Bachelor's degree in Business, Economics, Data Science, Statistics, or a related field.
• Proven experience as a Marketing Analytics and effectiveness preferred or in a similar role.
• Proficiency with programming languages such as Python or R.
• Strong analytical and problem-solving skills.

What can you expect from Mars?

• Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

About Mars:

Mars is a family-owned business with more than $50 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL® and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 150,000 Associates into taking action every day towards creating the world we want tomorrow.