Data Intelligence Analyst

Key Skills

Apache Hadoop, C Programming, C++, Data science techniques, Java Programming, Machine learning techniques, MapReduce, Python Programming, PyTorch, R Programming, Scala Programming, SQL, TensorFlow

Job Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, and Club Monaco, among others, constitute one of the world's most widely recognized families of consumer brands

Position Overview 

RESPONSIBILITIES

• Reporting into the EMEA Digital Media Manager, you will hold the following responsibility:
• EMEA Data Intelligence Analayst
• Key member of the media team translating data to insights and optimize our communications strategies.
  • Strategy & Planning
• Analyze the 360° performance of Ralph Lauren media digital activities (paid social, display, programmatic).
• Ensure the production of documented, relevant and regular analysis of Ralph Lauren digital activities’ performances, and provide recommendations
• Build an European digital data & tech strategy and roadmap with the Digital Media Director for all Ralph Lauren brands working closely with the ecommerce team, CRM team and the media agency.
• Work with digital intelligence tool to make data-driven decisions about how we can achieve business objectives.
• Develop and analyze customer and acquisition knowledge to build insights for campaign and business optimization
• Optimize and challenge with media agency all digital campaigns performances across all markets and channels .

  Essential Duties & Responsibilities

  Key Responsibilities

• Act as the key day to day point of contact between the different European stakeholders to boost performances:

  Media Agency, Ecommerce Team, and CRM Team

• Creating simple and maintainable dashboards, reports or presentations to communicate the findings to business

  users

• Partner with our data science teams to make sure our work is consistent according to business needs Understand

  business objectives, translate them into common KPIs, dashboards and reports to feed different teams & profiles of

  users.

• Make onboarding and profiling of our European customers database
• Develop and implement business tools & tech to optimize insights and performances
• Provide insight and recommendations on digital reporting best practices working closely with the digital coordinator

  Experience, Skills & Knowledge

  Soft skills

• Ability to understand business needs
• Pragmatic and capable of solving complex issues
• Good communication
• Push innovative solutions
• Service-oriented, flexible & team player
• Self-motivated, take initiative
• Attention to detail & technical intuition

  Hard skills

• Experience in data analysis
• Strong analytical skills with the ability to collect, organize, analyse, and disseminate significant amounts of information with attention to presentation, detail and accuracy
• Data visualisation skills
• Proven experience on building reporting database
• Strong capacity to develop consistent & clear analysis
• English Fluent