Senior Product Manager, Ads ML

Key Skills

Aartificial intelligence, Large Language Models - LLMs, Machine learning techniques, Planning and organization, Product Management

Job Description

We are looking for a Senior Product Manager to lead one of the machine learning product teams for Etsy Ads, our onsite ad platform! There are millions of unique products advertised on Etsy. You will be responsible for developing and crafting a strategy to connect buyers with the right product ad at the right time, helping sellers accelerate their growth. Do you find happiness in applying innovative machine learning solutions to important customer problems driving business impact? If so, this could be the perfect match!

This is a full-time position reporting to the Group Product Manager, Ads ML and the base salary range will be 161,000 - 209,000 USD per year. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.

For this role, we are considering candidates based in the United States. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub or in the San Francisco Bay Area may be the first to be considered. For candidates within a commutable distance, Etsy requires in-office attendance once or twice per week depending on the proximity to the office. Etsy offers different work modes to meet the variety of needs and preferences of our team. Learn more details about our work modes and workplace safety policies here.

What’s this team like at Etsy?

Etsy Ads is used by millions of our smallest and largest sellers to grow their businesses, and is one of Etsy’s major revenue streams. The Ads ML initiative works on ad relevance, marketplace solutions, and measurement to better meet the needs of our customers.

Within the broader Ads ML initiative, the Ads Search Quality team is primarily responsible for developing and refining machine learning algorithms within the search context to ensure that sellers' advertised products are shown to the most relevant and interested buyers, ultimately increasing the likelihood of conversions and sales making ads accretive to the buyer experience.

What does the day-to-day look like?

• Lead all aspects of product management for one of Etsy’s most impactful teams:
• Product Strategy: Set the vision and strategy for your squad integrating insights from internal user research and analysis as well as external competitive research and applied ML conferences/tech blogs to see how ML can meet our customer and business goals.
• Product Execution: Work with engineering to execute on that strategy to build ML products through experimentation and continuous iteration. Prioritize product roadmap to define clear objectives and key results to help the team progress towards goals.
• Product Collaboration: Work effectively and efficiently with stakeholders to identify dependencies, and risks, facilitate knowledge sharing, and help them understand the power of ML algorithms to address customer needs.
• Product Leadership: Showcase thought leadership by influencing Ads ML strategy to help evolve our product so Etsy Ads continues to be an excellent investment for sellers.

Work on exciting and challenging problems such as:

• How might we optimize the whole page to dynamically flex ad load?
• How might we disambiguate and understand the buyer's query intent?
• How might we improve ads for international buyers and sellers enhancing our reach?
• How might we personalize ads while protecting user privacy?
• How might we use LLMs / Gen AI to efficiently solve impactful customer problems?
• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you thrive

• ML Expertise: Proven track record of at least 3 years building core ML products (e.g., search, ads, recommendations, or online marketplaces) that address customer needs and drive business impact working directly with ML engineers and scientists.
• Experimentation: Strong foundation in A/B testing-based product iterations, from defining hypotheses to analyzing results and iterating on future plans based on findings.
• Cross-Functional Collaboration: Adept at fostering teamwork and aligning diverse perspectives to achieve the best outcomes. Demonstrated experience in collaborating with other product teams, resulting in impactful cross-organizational projects.
• Data-Driven Decision Making: Consistently leverage data and insights to identify the right path forward, making informed decisions that maximize return on investments.
• Team Motivation and Impact: Highly motivated to help the team succeed. Work with urgency and creativity to build clarity, resolve blockers, and realize impact. Inspire and drive your team towards achieving their goals.

Additional Information

What's Next

If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.