Enterprise Product Marketing at Roboflow

Key Skills

Aartificial intelligence, B2B, Computer Vision (CV), Marketing Strategy, Product Management, Sales

Job Description

What We're Looking For

Primarily, you like to make great things with passionate colleagues. You are someone that likes to own outcomes, not only inputs. You’re motivated by having responsibility and accountability. You’re eager to ‘do the work,’ big and small.

You’re curious and learning about new technologies, perhaps an early tinkerer with ChatGPT and AI products. You show more than you tell.

You’re motivated by the question, “How can I improve this?” and have a track record of doing so, even in ways adjacent to your role. Much of our current team is made up of former founders and thrive in the level of autonomy at Roboflow. Maybe you had a side hustle in high school or college.

Many Roboflowers have used our tools before joining. One of the best ways to stand out amongst other applicants is to write about something you have built with Roboflow or contribute to one of our open source projects.

What You'll Do

As the first Product Marketer, you’re taking the function from zero to one. To date, we’ve grown organically by focusing on bottom-up developer marketing. You’ll be responsible for driving our goals for reaching Director+ personas in the world largest companies. You’re not starting from scratch, over half the Fortune 100 builds with Roboflow and we see hundreds of target companies coming inbound every month. We have the raw materials ready to be molded and scaled by a Product Marketing leader.

• Positioning and messaging: Build product narratives and industry value propositions for use across the website, sales collateral, and campaigns to create consistency across channels.

• Content creation: Use your deep understanding of our customers, product, and industry to develop high quality content as needed for any channel, form factor, use case, or need.

• Demand Generation enablement: Create compelling content like blogs, landing pages, emails, webinars, guides, and presentations to scale messaging and positioning for one-to-many channels.

• Sales enablement: Source and build engaging and impactful sales demos, playbooks, slides, case studies, one-pagers, industry/persona assets and other assets.

• Product launches: Partnering with Product, Developer Relations, Engineering, Design, and Marketing to launch new features to drive product adoption and awareness.

Level

Senior+

Who You Are

You’re motivated by the idea of being the founding Product Marketer, taking the function from zero to one. You get excited by fueling a high performing go-to-market organization with the winning messaging and positioning. You love working with Sales to hit monthly, quarterly, and yearly growth targets. You’re driven by launching new products that change the world.

• 8+ years of general marketing, product marketing, product management, developer relations, engineering, solutions architecture, or communications

• 4+ years of go-to-market related experience, preference for experience in companies or with products in B2B, AI, cloud, and/or developer tools

• ​​Deep customer focus and motivated to become an expert on our industry, customers, product, ecosystem, and competitors

• You can align product marketing and sales enablement initiatives with broader business objectives and go-to-market strategies.

• You have a deep understanding of sales processes, buyer personas, and the overall customer journey.

• The ability to translate complex technical information into engaging and easy-to-understand content.

• Drive outcomes with urgency, influence stakeholders, build consensus and lead cross-functional teams.

• You're confident in relying on yourself for creating the content and assets you need.

• Self-starter with the ability to analyze ambiguous situations, develop a plan, execute and iterate

• History of successful collaboration with Marketing, Sales, and Product teams

• You are passionate about technology and excited to learn about new products and solutions.

 Within one month, you will…

• Spend the first week onboarding in person with your manager (you'll come to our NY or SF Hub!)

• Start building a trusting relationship with your peers, and learning the company structure.

• Ship at least one substantial change or new asset available to end users within your first week.

• Build your first Roboflow computer vision product (if you haven't already).

• Understand the overall company vision, mission, strategy, product, roadmap, and Product Marketing’s critical contribution to the success of the company.

 Within three months, you will…

• Overhaul the Solutions pages on roboflow.com.

• Deliver at least 3 new customer case studies.

• Own at least 2 new product/feature releases from start to finish.

• Identify gaps, issues, and opportunities for Enterprise Product Marketing to improve Sales wins.

• Build out the Enterprise Product Marketing roadmap for the next 6 months.

 Within six months, you will…

• Attend your first all-company onsite.

• Be ramped up on all relevant parts of the Roboflow product.

• Own new product/feature releases from start to finish.

• Lead efforts to Enterprise focused campaigns and channels.

• Work with Sales to create competitive battlecards and updated product positioning.

• Launch Persona pages for key buyer profiles on roboflow.com.

• Manage messaging and positioning across all Enterprise Sales channels, assets, collateral, and campaigns.

• Steer content strategy to ensure steady pipeline of Enterprise focused content is being produced and used by Sales.

• Build out the Enterprise Product Marketing roadmap for the next 12 months.

Who You'll Be Working With

You will directly be working with our Marketing Lead, our team of Marketing Engineers, Head of Sales, Account Executives, Sales Development Representatives, Revenue Operations, and Core Product Engineers.

Our team of ~50 attracts talent like executives that wanted to return to building, founders with a 100M+ exit, Roboflow users turned team members, open source contributors, a cyclist who biked across the United States, prolific high school hackers, a CTO from 100+ engineering organization, amongst many exceptional others.

Where You'll Work

Roboflow is distributed across the US and Europe. We currently have Hubs in New York City and San Francisco (and plan to open more as we grow density in new cities). We provide opportunities (like team onsites in different cities) and resources (like a $4000/yr travel stipend) to work in person with other team members as much as you'd like, while also supporting remote team members. You can work from one of our Hubs (we offer a relocation bonus), work from home, work at co-working spaces, etc. We want you to work where you work best!

Given that we are a remote company and can hire almost anywhere in the world, we don’t have a particular time-zone preference for this role. However, you may need to be available for non-recurring urgent meetings outside of working hours. We have a flexible schedule that allows you to work collaboratively with other team members and asynchronously when needed.

When You'll Work

Roboflow primarily operates during the daytime hours in the US and there are some synchronous meetings you’ll be expected to attend each week. Apart from that, we have a flexible schedule that allows you to work collaboratively with other team members and asynchronously when needed.

What You'll Receive

To determine your salary, we use a number of market and data-driven salary sources. We review all salaries every 6 months to ensure we stay in line with the market.

 The target compensation for this role is $125,000 to $165,000 base salary

 In addition to our cash compensation, we offer generous perks and benefits. Below are some of the highlights:

• $4000/yr Travel Stipend to travel anywhere anytime to work alongside other Roboflowers.

• $350/mo productivity stipend to spend on things that make your work environment more productive, like high speed internet at home or a co-working space.

• Cover up to 100% of your health insurance costs for you and your partner or family.

• Equity in the company so we are all invested in the future of computer vision.

Interview Process (~5 hours)

Below is the interview process you can expect for this role. We are all motivated to work with an exceptional team and don't currently have in-house recruiters. You will be speaking directly with our team about what it's like to work and thrive at Roboflow. We like to be decisive and work fast, so don't be surprised if all the below conversations happen over a day or two.