Senior Marketing Manager I, Paid Social

Key Skills

Analytical and Problem solving, Data science techniques, Effective communication skills, Marketing analytics, SQL, Teamwork, Writing

Job Description

About the Job

• You will be responsible for developing the strategy of each Paid Social network based on its own unique capabilities building a roadmap of campaigns with different objectives to drive demand and customer acquisition for Instacart across Meta, Snapchat, TikTok, and Pinterest.
• Execute campaigns end-to-end, including but not limited to: campaign ideation, budget allocation, creative development, campaign builds, ongoing management/monitoring, goal pacing, optimization, and reporting.
• Optimize and monitor campaign performance continuously; drive rigorous and iterative experimentation roadmaps across elements such as creative, targeting, ad formats, bidding strategies, landing pages, etc.
• Work closely with Data Science, Marketing Analytics, and MarTech on measurement, attribution, incrementality testing, capability requirements and measurement.
• Collaborate with internal teams and external parties to monitor and optimize campaigns based on daily, weekly, and monthly performance data and marketplace trends.
• Effectively communicate channel performance and test learnings to the broader marketing team and relevant stakeholders including senior leadership.
• Deliver against aggressive growth goals across a suite of metrics (CPA, ROI, ROAS, etc).
• Partner with our Brand Strategy and Creative teams to develop engaging, thumb-stopping, performant creative that both drives efficient growth and concurrently builds brand equity.

About You

Minimum Qualifications

• 8 years of total experience at least 5 years of hands-on-keyboard experience managing paid social campaigns across major platforms
• App-specific marketing experience with at least 3 years of experience running performance marketing for app-based brands (e.g. app install campaigns)
• A deep understanding of the technical implementation of performance marketing: Conversion APIs, pixels, MMPs, SKAN, SDKs, product feeds, etc.
• A strong analytical mindset with deep knowledge of attribution systems, AB testing, and incrementality.
• Expert in developing and scaling iterative testing roadmaps across creative, targeting, etc.
• Strong verbal and written communicator; can engage seamlessly across both technical and creative teams, as well as with leadership
• Proven track record of using qualitative and quantitative data to develop actionable insights and detailed understanding of cross-channel attribution.
• Data driven with strong analytical problem solving skills with a proven track record of using data to make decisions and ability to evaluate and optimize toward key business outcomes in terms of LTV, ROI, CPA etc.
• Bachelor’s degree

Preferred Qualifications

• Prior experience working with large product catalogs (1M+ SKUs)
• Knowledge of Meta Business Partners (Smartly, ActionIQ, etc)
• Experience working in the on-demand economy
• SQL experience
• Experience in a startup or high-growth company

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For US based candidates, the base pay ranges for a successful candidate are listed below.

CA, NY, CT, NJ

$167,000—$185,000 USD

WA

$160,000—$178,000 USD

OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI

$153,000—$170,000 USD

All other states

$139,000—$154,000 USD