Growth Marketing Manager, SEM

Key Skills

Data Analytics, Data science techniques, Effective communication skills, Google-Analytics, Looker, Microsoft-Excel, Python Programming, R Programming, SQL

Job Description

What you'll do

• Use analytical tools and data-driven methodologies to evaluate the performance of our SEM program and develop/execute strategic recommendations
• Optimize our bids/bid strategies to maximize ROAS AND market share
• Develop & execute experiments & A/B tests that evolve our bidding, copy, and landing page strategies
• Own strategic pillars on SEM e.g. event types, audiences/personalization, copy strategy etc.
• Manage and help grow SEM Analysts, providing strategic direction and coaching
• Use a rigorous analytical approach to evaluate the performance of our SEM program and make strategic decisions
• Steer relationships with external advertising and measurement partners like Google and Microsoft
• Collaborate with internal Analytics and Data Science teams to power data and insight-driven optimization and machine-learning bidding strategies
• Collaborate with internal Product and Engineering teams to tune the purchase path for growth and build tools to streamline/enrich workflow processes
• Collaborate with internal stakeholders to align our marketing strategies with enterprise-wide initiatives

What you have

• Bachelor’s degree
• 5+ years of performance marketing experience managing Paid Search specifically
• 2+ years of relevant work experience managing SEM teams
• Expertise with AdWords/Google Ads and Google Analytics
• An analytical and data-driven background, with a proven ability to extract valuable insights and narratives from large sets of data
• Strong verbal and written communication skills--you are at ease describing complex strategies and approaches to various audiences within an organization, from the C-Suite to entry-level analysts
• Strong data analysis toolbox, including experience with Excel, SQL, and Looker (or other BI tools)
• SEO experience a plus but not required
• Experience with Python or R a plus but not required

Perks

• Equity stake
• Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely
• A WFH stipend to support your home office setup
• Unlimited PTO
• Up to 16 weeks of paid family leave
• 401(k) matching program
• Health, vision, dental, and life insurance
• Up to $25k towards family building services
• $500 per year for wellness expenses
• Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical
• $120 per month to spend on tickets to live events
• Annual subscription to Spotify, Apple Music, or Amazon music