Growth Marketing Manager, Social/Experimentation

Key Skills

Data science techniques, Data Visualization, Finance, Microsoft-Excel, Optimization, SQL, Tableau

Job Description

We are looking for a highly analytical and data-driven Growth Marketing Manager to join Faire's Growth Marketing team. There are two main components of this role: 1) overseeing the day-to-day management of our paid social channels, which includes conducting optimization tests to improve efficiency, and 2) exploring new opportunities to extend our reach beyond existing paid marketing channels. The ideal candidate has worked in an experimentation-driven environment, eagerly embraces automation and technology to accelerate growth marketing efforts, and stays ahead of the curve with the latest digital marketing trends.

What you’ll do

• Manage paid social campaigns through the Smartly platform, focusing on scalable and efficient user growth
• Test and scale new channels and growth opportunities
• Analyze data to identify optimization opportunities and design and implement tests to improve channel performance
• Run our Europe paid marketing program alongside the International team
• Generate insights about our customers and regularly conduct tests including (but not limited to) creative/copy testing, landing page optimization, and audience targeting, to optimize the full-funnel experience
• Engage with stakeholders to ensure that there is continuous alignment on strategic goals and transparency on campaign effectiveness and ROI
• Work cross-functionally alongside Product, Creative, Data Science, Finance, International and other Marketing functions to develop and run impactful experiments.

Qualifications

• 4+ years of direct, hands-on experience managing campaigns on Meta and other paid social platforms, focused on optimizing for down-funnel metrics (payback, ROAS, etc.).
• Experience in a two-sided marketplace or with products aimed at small business owners is a strong plus
• Proficiency with marketing automation tools (Smartly or similar feed-based campaign management tools) is a strong plus
• Experience in managing a cross-border program is a plus
• Highly analytical with a structured approach to solving problems. Proficient in analyzing large datasets through Excel and/or SQL and data visualization tools (e.g. Mode and Tableau)
• AB testing knowledge and experience
• Experience working cross-functionally to generate new insights and develop testing ideas
• Strong organization skills, attention to detail, and a passion for optimizing processes
• Excellent written & oral communication skills and ability to communicate insights crisply to various stakeholders
• Ability to thrive in a fast-paced, constantly changing environment, with the agility and flexibility to balance multiple priorities simultaneously

Salary Range

San Francisco: the pay range for this role is $135,500 to $186,500 per year.