Digital Data Scientist

Key Skills

A/B Testing, B2B, Effective communication skills, Machine learning techniques, PowerBI, Tableau

Job Description

Introduction

At IBM, work is more than a job it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, let’s talk.

When you join the IBM team in Bucharest, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities

We are seeking a skilled Data Scientist with advanced analytics, data modeling and visualization expertise to join our dynamic team. As a key member of the IBM.com team you will be responsible for leveraging Adobe Analytics and other tools to extract actionable insights from complex datasets, create comprehensive data models and develop visually compelling reports and dashboard.

Responsibilities:

• Gather, analyze, and interpret data to identify visitor trends, patterns, and opportunities for designing A/B testing and personalization activities using the Adobe tech stack (Adobe Analytics, Adobe Target, Adobe Experience Platform)
• Design, develop, and implement advanced statistical models and machine learning algorithms for A/B testing and personalization
• Provide pre- and post-test, deepdive analyses using different data sources to identify, understand and convey potential visitor problems and be able to make optimization recommendations
• Design and build interactive dashboards and reports using Adobe Analytics and other visualization tools (e.g., Adobe Experience Cloud, Tableau) to communicate actionable insights and to measure the ROI for the A/B testing and personalization programs
• Build intelligent models for targeting using advanced features, such as recommendations in Adobe Target
• Collaborate with cross-functional analytics teams to inform the testing and personalization roadmap
• Able to debug success metric tracking, understand where it could be failing and suggest improvements
• Stay current with industry trends and best practices in digital analytics, data modeling, and visualization techniques
• Share knowledge and train non-technical teams
• This is a Hybrid role, attendance to the office is currently required only 3 times per week.

Required Technical and Professional Expertise

• Bachelor’s degree in Computer Science, Statistics, Mathematics, or a related field. Master’s degree preferred.
• Proven experience working with Adobe Analytics – including proficiency in data collection, segmentation, and analysis, Adobe Target and Google Analytics.
• Proficiency in data visualization tools such as Tableau, Power BI, or Adobe Experience Cloud.
• Excellent analytical skills with the ability to translate complex data into actionable insights with a B2B lens
• Strong communication and presentation skills, with the ability to convey technical concepts to non-technical teams.
• Ability to work effectively both independently and as part of a team in a fast-paced, dynamic environment.

Preferred Technical and Professional Expertise

• Adobe Analytics certification or equivalent.
• Experience with other Adobe solutions (e.g., Adobe Target, Adobe Audience Manager, AEP, Journey Optimizer)
• Knowledge of audience targeting data sets like 6Sense, Demandbase, Bombora et al.
• Experience working in B2B, e-commerce and/or lead-generating businesses.