Head of Analytics

Key Skills

Big Data Technology, Data Analytics, Data management, Data Modeling, Data science techniques, Effective communication skills, Forecasting, Machine learning techniques, Marketing analytics, Microsoft-Excel, Presentation skills

Job Description

The Head Data and Analytics will be a leader in analytics for VaynerMedia EMEA, bringing actionable and inspiring insights from all data sources to promote and enable data-driven strategies and decision-making across all VM EMEA clients. Someone who is in love with connecting social data with business results, to help steer the social marketing direction of our Fortune 500 brand roster.

The ideal VaynerMedia Head Data & Analytics doesn't just love numbers, they love using them to tell stories and provide actionable recommendations. We’re looking for someone with analytical rigour, innovation around campaign and media analytics, customer insights, and business intelligence for VM EMEA clients.

Here’s where you come in…

• Responsible for the quality of all analytics deliverables across the team and being a leader within the agency, ensuring that VaynerMedia is driving value for clients.
• Drive scoping efforts for both new and existing clients ensuring team profitability and utilisation.
• Work as lead client contact for all analytics and business intelligence for VM EMEA clients. This includes pushing the client forward in using data driven intelligence through clear POVs and presentations as well as continual conversations around the uses of data analysis for decision-making processes.
• Analyse complex systems to discern insights, drive solutions and deliver effective and efficient marketing investments to help clients connect more directly and efficiently with their customers and meet their business objectives.
• Use data and emerging technologies to help clients find and reach their best prospects, learn from experiments, measure/optimise their promotional investments, predict future behaviour, build models for forecasting, and multi-touch point marketing programs across all forms of media.
• Effectively simplify findings, enabling others to comprehend complex ideas and concepts.
• Provide accurate attribution platforms/models across multiple media channels.
• Author of VM EMEA’s POVs on trends and developments in marketing analytics, big data and data science.
• Develop and implement digital ecosystem measurement and insights.
• Provide overall leadership, guidance & mentorship to the analytics team and help build a world class team of data scientists capable of meeting the needs of VM EMEA clients.

We treasure Personality and Experience yet we do know that these qualifications lead to what WE KNOW as a success:

• 10+ years of experience working in digital analytical fields, with a record of accomplishment in achieving desired business results through process optimisation.
• Extensive working knowledge in Modelling, Forecasting, & Data Management.
• Results-focused, driven by the desire to make marketing go further, faster and better than before using technology, analytics and insights.
• Extensive working knowledge in database marketing principles & digital analytics (site analytics, social, EM, online).
• Advanced degree in Mathematics, Statistics, Marketing, Engineering, Computer Science, or a quantitative discipline.
• Extensive working knowledge of basic analytic tools, with advanced experience in Excel and Python.
• Demonstrates ability to multi-task in a fast-paced data environment.
• Possesses exceptional written and verbal communication skills.
• Strong leadership skills with a desire to build and develop the team.
• Proven track record of managing multiple projects at once.
• Analytics disciplines: General Analytics, Media Buying, Adtech, Martech, Research, Statistics/Machine Learning/Programming.

Here’s how We Support You

We regularly review our benefits and are committed to providing a comprehensive programme for our people.

• Unlimited Holiday + 1 Day Birthday Leave
• Perkbox (online discount platform with 250 perks available).
• Journey EAP - proactive and crisis support with life concierge services
• Enhanced Parental Leave
• Unlimited Coaching sessions, which can be private and team class sessions
• Cycle to work scheme
• Employee Assistance Program (Financial, Mental and Physical Wellbeing)
• Cash Plan with Medicash - Level 1 cover, option to add partner, 4 children can be added for free
• Virtual GP, Skinvision, 24/7 Health and Stress Helplines, Discounted Gym, Medicash Extras
• Life Assurance
• Income Protection
• Group Personal Pension

What you SHOULD KNOW about VaynerMedia

Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun!

We believe 100% that brands can be built on digital platforms and part of our model is built bottom up, flipping the traditional advertising model and process on its head. We don’t play to agency/industry norms and our culture and energy reflects that.

Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can’t wait to meet you.