Accounting, Data science techniques, Digital Marketing, Effective communication skills, Leadership Skill, Operations, Project management, Sales, Salesforce
The Senior Media Account Executive, DG Media Network is responsible for stewarding media partnerships with DG suppliers spanning Consumer Packaged Goods, electronics, and beauty partners, proactively bringing forward insights-based media opportunities that will help their clients meet DG shoppers along the path to purchase via the DGMN’s portfolio of solutions. The role will work to identify client needs, collaborating with internal counterparts, including media planners, insights/data science to design media plans that align DGMN media tactics to client objectives. From there, they ensure a seamless hand off to our media buying team to ensure campaigns are delivered with excellence. This role is accountable to highlight new partnerships and evolving solutions, while delivering superior client satisfaction.
The Senior Account Executive role derives energy from building and growing partnerships in the near and long term. They are proactive in identifying opportunity, plan for success, partner seamlessly with a network of internal support functions, and can manage an accurate sales pipeline. They are fluent in shopper data and able to translate insights and measurement results into opportunities for media activation. The right candidate is a self-starter with a growth mindset, recognizing that they are ultimately accountable for the results they deliver.
Dollar General Media Network (DGMN) Overview:
DGMN helps brands connect to DG shoppers along their path to purchase through a portfolio of self-service and managed service digital tactics including Programmatic Display, Video, CTV, Digital out of Home, Audio, Social, O&O, onsite media and more. We use our first party data to bring to bear best in class media plans that will resonate with our customers and fulfill our partners’ KPIs. DGMN real time reporting and closed loop measurement allows us to assess performance and optimize.
Duties & Responsibilities:
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Qualifications
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Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee. As of April 11, 2022, Dollar General operates 18,216 stores in the continental United States.
Goodlettsville, TN, USA
4-6 year
Goodlettsville, TN, USA
4-6 year